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Saturday, November 21 - 2009

Apple products in bloom in time for the summer sun

  • United Arab Emirates: Monday, June 01 - 2009 at 15:21
  • PRESS RELEASE

This summer is set to become one of the most fun summers with the innovative iPod Touch thanks to the revolutionary App Store and its range of cool applications and programs that are perfect for use on the move and on vacation.

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With the travel season almost upon us the 13-inch MacBook and MacBook Air are also the favorite travel companions by the side of all those traversing the world this summer.

App Store, the largest applications store in the world has now had its 1 billionth download it has been revealed and iPod Touch users are genuinely feeling the benefits especially ahead of a summer of trips abroad.

Today, the groundbreaking App Store has more than 35,000 applications available to consumers in 77 countries including the Middle East region, allowing developers to reach tens iPod touch users around the world. This summer free and paid applications such as Tripit, City Guides and others can enable the iPod Touch to help in planning this summer's trip.

Now with Apple's products evolving to become even more mobile these applications are set to make this summer one of the most enjoyable for consumers. The additional elements available on App Store have ensured that consumers looking for the most innovative, fun and useful products are able to make the most of their purchases.

Holidaymakers will have the opportunity to make their breaks efficient and easy with programs that will give them driving directions, worldwide maps, weather forecasts, local sightseeing spots and tourist sites. In fact, with the iPod Touch to hand you can get the best recommendations on restaurants, clubs, shopping destinations and parks. With metro and subway maps and even the ability to order a taxi and track it the iPod Touch will be one of the best friends you've ever had go with you on vacation.

It also helps manage hotel bookings, flight bookings, flight searches and ticket comparisons. Once you are at your destination you can use the currency convertor and translator to help communicate.

The iPod Touch's standard features such as Music & Movie player, Games, Internet access, Safari Web Browser, Mail, Maps, Photos, Calendar, Contacts, Stocks Weather, Notes, Calculator are already ideal travel companion characteristics.

The iPod Touch has a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and a revolutionary Multi-Touch™ user interface. The small and light product has direct access to App Store and ensures that consumers will make sure that this is one of their essential items when boarding their next flight with games, social networking, entertainment and travel applications all easily accessible.

Additionally, Apple's notebook family is also set to make this a summer of fun with the 13" MacBook and the MacBook Air, a pair of the most friendly travel companions. At only 0.95-inches thin and weighing just 4.5 pounds, the new 13-inch full-featured aluminum MacBook is an incredibly compact and durable notebook.

Meanwhile, the MacBook Air measures in at an unprecedented 0.16-inch at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. The MacBook Air has a stunning 13.3-inch and along with the 13" MacBook it is perfect for taking on vacation to far-flung destinations to keep creating, contacting and enjoying on the move.

Free with both the MacBook Air and the 13" MacBook is iLife '09 featuring iPhoto and iMovie. With the light and mobile MacBooks already perfect travel partners both iPhoto '09 and iMovie '09 will make the experience even better this summer.

iPhoto '09 is a truly innovative program for your travels as it automatically recognizes Faces and Places and then organizes and manages your photos for you whenever you want to share them online. With enhanced editing options and custom travel maps to illustrate your journey, iPhoto is another ideal partner from Apple.

Meanwhile, iMovie '09 will be perfect for those holiday movies you want to share, with powerful easy-to-use new features such as the incredible new Precision editor and stabilization elements. You can now even add titles to your movies, create perfect transitions and effects and even add animated maps and personalization to the movies that you took during your summer trip.
Travel and vacation provides some of the most memorable times for people but this summer is set to be one of the easiest and most fun summers with Apple products.
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About Arab Business Machine Limited

Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group.

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Emilie Loivet
BME
Tel: +971 4 4239309

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