Xerox delivers innovation as an enabler to business transformation

Even document packaging, logistics and distribution can be taken off a company's to-do list, freeing it to focus on core services in a fiercely competitive marketplace.

Telecommunications companies continue to feel the squeeze between competing forces, the need to generate revenue in an industry marked by convergence and consumers' ever-increasing demand for content, applications and service, and the business imperative of controlling costs, according to industry analysts from global research firm IDC.

"Managing documents within key business processes like marketing and customer communications is often overlooked but is a goldmine for companies that want to control costs, increase operational efficiency and transform business throughout the enterprise. Outsourcing is Key to Telecommunications Industry Transformation"

said Tim Gould, General Manager, Global Services and Production, Xerox Middle East & Africa, Developing Market Operations.

At a seminar held recently, IDC CEMA Research Director for Communications John Gole counselled more than 30 telecommunications industry executives that success will come to those who undertake strategic cost cutting with an eye toward business transformation - a combination that should include outsourcing.

"Telecoms providers must realign people, processes and technology with an updated strategy that addresses customers' ever-growing hunger for seamless connectivity and top-level service," Gole said. "That means focusing more on the customer and the experience while cutting costs. Outsourcing is an ideal tool for meeting these demands.

"This is a document-intensive industry where paper bills, hard-copy service agreements, user manuals and multiple other documents are central to business processes. It makes sense for these companies to look at how much they are spending on document management to see if outsourcing these functions would save money and support their business transformation," Gole continued.

IDC says an absolute majority of companies do not have a strategy in place to control their documents and cannot estimate their document costs, yet they spend as much as 10% of their revenue on document-related activities.