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Ali Jaber voices the opinion of the Arab World at Beyond Broadcast 2009 in Los Angeles

  • United Arab Emirates: Tuesday, June 02 - 2009 at 13:53
  • PRESS RELEASE

The Mohammed bin Rashid School for Communication at the American University in Dubai is participating in the conference Beyond Broadcast 2009, hosted by the USC Annenberg School for Communuication in Los Angeles.

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  • Mr. Ali Jaber - Dean of MBRSC.
    Mr. Ali Jaber - Dean of MBRSC.
This 2 day conference will be held from June 3-6, 2009, and includes local, national and global media personnel plus researchers involved in the field. By being invited to join, MBRSC and thus AUD have been placed on the same level with the big players in communication, as the conference is being held by USC in association with Harvard and MIT.

Mr. Ali Jaber - Dean of MBRSC, will be joining in as a panelist during three different sessions. The first session is entitled Public Media at the National and Global Levels; the second session is entitled, Tools and Techniques - Maintaining Journalistic Editorial Quality in a World with Many Voices, and finally Dean Jaber will join in the closing session to discuss the learnings from the conference.

Dean Ali Jaber comments on his participation in the sessions:

"The three sessions that I will be participating in are an indication of how important media in the Middle East has become on the global level and how seriously the world has started to take the Arab world and Dubai in particular. The conference has a humane angle. It will focus on how media can serve society and how public broadcasting should be competitive to occupy its place within the sea of messages that are starting to cram the people's minds especially with the rise of the internet"


The goal of the conference is to provide an exciting space for leaders from around the world to share knowledge about important experiments and innovations in communication and media.
Since 2006, the annual Beyond Broadcast conference has explored the evolution of participatory digital public media. This year's conference, titled "Public Service Media from Local to Global", brings this ongoing conversation to the world stage, examining these issues from a global perspective.

On the importantance of voicing the opinion of the Arab world on what is happening in the region and being part of the world effort in developing the global media, Dean Jaber says: "Participants are cutting edge professionals and academicians and with yours truly occupying a prominent place among them and participating actively, not marginally in the global conversation about world media, tells something about the level MBRSC is hoped to be positioned in: up there in the premier league".

BB09 will be structured around three themes: local, global and connecting the two; exploring the way new media are used on a local community basis, then looking at these practices on a global scale and finally considering ways to build lasting bridges between participants across the spectrum.
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Notes and media contacts

About Mohammed bin Rashid School for Communication
Launched in 2008, the Mohammed Bin Rashid School for Communication (MBRSC) was established to bridge the gap undermining the Arab media sector by educating students to become journalists with an outstanding command of the Arabic language. A momerrandum of understanding was signed in early 2009 between AUD and the USC Annenberg School for Communication, a partnership which includes consultation on curriculm reviews, exchange of faculty and students, among subjects.
The School's distinction also lies in the special directives given by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, Ruler of Dubai to the Administration of the University to confer scholarships on 75% of the distinguished students who meet the admissions requirements of the School.

About USC ANNENBERG
Located in the heart of Los Angeles at the University of Southern California, the USC Annenberg School for Communication is among the US leading institutions devoted to the study of communication, journalism, public relations and public diplomacy and their impact on politics, culture and society.

For more information, please contact:

Ms. Rim Ibrahim
External Affairs Coordinator
Tel 04 3183139
Fax (04 3998899

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