Genius Computer Technology awarded as Middle East's Specialist Retail Distributor of the Year

Over 350 attendees voted live on 20th May 2009 to select winners in 22 categories - which includes 11 retail categories, 2 distributor and 9 vendor categories.

Hosted by Distree Events, the organizers of leading ICT and consumer electronics channel events in the EMEA region, over 150 retailers voted for the winners in the vendor and distributor categories while a panel of 50 vendor representatives voted for the retailer.

Vendors were assessed on a number of criteria, including channel strategy, inventory management, margin potential, marketing, merchandizing and support offered.

The awards were held in conjunction with DCC MEA, where pre-qualified ICT and CE retail executives from across the Middle East market had the opportunity to review the latest products from the 50-plus vendors. With retailers from 15-plus countries across the MEA region attending DCC MEA, the event offers vendors insight into markets across the region and the opportunity to accelerate their strategies in order to achieve the goals.

"This award is very special for us as our industry colleagues have voted for us and with their consent we have won this honor. Also we consider this award as recognition for the efforts we pursuing in our day to day business operations especially in the retail channel. This recognition is become possible because of the constant support and efforts put in by our valued retail channel partners," remarked Mr. Jihad Youssef, G.M , Genius Computer Technology Ltd.

Genius is well established and matured brand in the IT peripherals industry and offers value for money products to its customers. The vast product line-up includes Digital products, Input devices, Audio products, Webcams and Gaming products.

"Middle East Retail Academy award not only appreciates our efforts but help us in motivate to increase our efficiency in all core areas of our business. The achievement of 'Specialist Retail Distributor' award will create positive impacts to our organization as whole for the future,"

continued Mr. Jihad Youssef.