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Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft, said:
"We've always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree. We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally."
Over the course of this console generation, U.S. consumers alone have spent $14.5bn across all categories on Xbox 360 at retail. This number reflects strong interest in a comprehensive entertainment offering that includes the ability to connect with others socially and to digitally download entertainment, be it games, TV shows or movies.
In addition, Xbox 360 continues to be the platform of choice for the industry's top games, generating $5.9bn in sales to date at U.S. retail for third-party publishers, which is more than those of current-generation consoles combined. Xbox 360 also leads current-generation consoles in game purchases, with consumers owning an average of 8.3 titles each.
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Posted by Siba Sami Ammari
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