10,000 pledge to stay tobacco free on World No Tobacco Day

Notes and media contacts

About Ministry of Health
The MOH provides its services through a managerial and technical organization that have been approved in March 1989 (Organizational Structure). This structure specifies the different sectors by specialty, department and division.

What MOH Offer:
» Curative Health Services
» Preventive Health Services
» Pharmacy & Supply Services
» Finance & Administration Services
» Department of Planning, Computer and Administrative and Human Development
Preventive Health Services
The MOH also paid special attention to preventive and promotive services through developing strategies and programs directed to mothers, under five as well as school children and other population groups at risk of certain health problems. Special programs have also been developed to cater for the prevention and control of infectious diseases in general and imported diseases and occupational health problems in particular. Health education and promotion is also given special attention to raise awareness and promote health lifestyles among the public.
Some of the prominent programs included in preventive health services are the National Immunization program, which succeeded in eliminating polio completely from the country.

They also include the Malaria Control program and Non-communicable disease program such as diabetes, cancer, cardiovascular, hypertension and obesity. The Sector also initiated a national tobacco control program to curb the tobacco use epidemic in the country. The Preventive sector includes, with reference to the suggested organizational structure of 2001, six departments which are Disease Control, Health Education, Mother and Child Health. School Health, Environmental and Occupational Health and Preventive Health Information

About No Tobacco Campaign
The six week long initiative was kicked off on 21st of May under the umbrella of Ministry of Health and supported by Dubai Health Care City. Green Crescent Insurance Company is the main sponsor.

The campaign aimed at generating 10,000 pledges from amongst the tobacco consuming population to quit the habit on 31st of May as an observance of the World No Tobacco Day. June 1st sees the start of the Quit and Win tobacco cessation program rolled out specifically by DHCC to encourage and assist those willing to give up the habit permanently.

Students of the Department of Media and Communications, Mahe Manipal University put together a specially scripted skit in the street play format drawing from real life experiences of smokers, tobacco consumers and passive smokers
A nationwide poster competition has been launched to select noteworthy health warnings aimed at cautioning the tobacco consumers of the hazards associated. The winning poster will go as the official MOH signage across GCC on all packs of tobacco products while top shortlisted creations will be showcased as a dedicated exhibition throughout the nation.

The event has been conceived, designed and executed by Dubai based ExHealth a company dedicatedly working to provide cutting edge solutions to the healthcare industry.

About Green Crescent Insurance Company
Green Crescent is a publicly owned, privately operated, well capitalized health insurance provider headquartered in Abu Dhabi. Established in 2008, it is licensed and supervised under HAAD and has paid up capital of AED 250 million.

Putting "Your Health First", Green Crescent offers a commitment to providing clients quality healthcare by using product innovations, technology, and a network of leading healthcare providers. Contractual agreements with Aetna and HTH Worldwide, two of the most highly regarded healthcare providers in the United States, and NAS (a leading administrative firm in the UAE) translate into convenient, reliable, and comprehensive solutions for their customers.

Sara Darwish
Senior Executive - PR
ExHealth, Dubai HealthCare City, Dubai, UAE
sara@exhealth.com/00971 50 3839342 /00971554960930