Emirates launches unbeatable family friendly holiday offer in time for Dubai Summer Surprises

The promotion will run up to 20th September, 2009.

The promotion, which has been developed to further attract international visitors to Dubai across DSS, will see one child under the age of 16 years fly free and up to a maximum of two children stay, eat and play in Dubai for free when travelling with two paying adults; once again proving that Dubai is the ultimate family friendly holiday destination.

Collaborating with some of the emirate's most impressive attractions this one-of-a-kind offer will provide families with the opportunity to take an exciting break, in a unique destination, without breaking the bank.

"Dubai Summer Surprises is an important event in Dubai's calendar. Each year the festival attracts thousands of international visitors into Dubai to shop, explore and be entertained in the emirate. This year, Emirates has launched an innovative and competitive promotion called Kids Go Free, that we believe will further push travel to Dubai," said Ahmed Khoory, Senior Vice President Commercial Operations, Gulf, Middle East and Iran Emirates.

"The Kids Go Free offer allows families from across the globe to take a well deserved break, in an exciting destination, without the financial strain an international holiday can bring. Knowing that their child will travel, stay, eat and play for free takes a huge degree of financial pressure off the family budget. We hope that this enticing offer from Emirates will enable more families to experience Dubai Summer Surprises and have their annual holiday in this exciting destination," he added.

The Kids Go Free promotion is applicable for passengers travelling with Emirates to Dubai from select destinations around the world and includes Meet and Assist at Dubai International Airport.

A total of 33 hotels in Dubai are participating in the promotion with a hotel to suit every family's budget and preference, from a six star luxury hotel to serviced apartments. In addition to free flights, accommodation and meals children will also have free entry to a wide range of Dubai's most interesting children's attractions, ensuring an action packed family vacation. Some of these exciting and complimentary activities include;

• Wild Wadi Water Park, including a medium meal
• The Lost Chambers at Atlantis The Palm Dubai
• Dubai Aquarium and Underwater Zoo in Dubai Mall
• Dubai Ice Rink in Dubai Mall
• Sega Republic Indoor Theme Park in Dubai Mall (opening June 2009)
• Ski Dubai in Mall of the Emirates
• Bowling at Magic Planet in the Mall of the Emirates
• Round of golf and access to the driving range at The Montgomerie Dubai.

The Dubai Mall, the world's largest, will also provide each family with some incredible discounts to be utilised within the mall, helping families save even more money and make good use of the recently announced increase to Emirates' free baggage allowance.