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Sunday, December 6 - 2009

Sound and vision set free with Sony Ericsson Aino

  • United Arab Emirates: Wednesday, June 03 - 2009 at 08:30
  • PRESS RELEASE

Sony Ericsson showcases Aino; Get the best of two worlds with the keypad combined with a intuitive touch UI in media mode.

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  • Aino - Luminous White.
    Aino - Luminous White.
An intuitive media browser gives users a clear overview and one touch direct access to their content.

Control your PlayStation3 and access its media content on your Aino anywhere, anytime using Remote Play with PlayStation3. Remote Play with PlayStation3, initially developed for PSP, enables users to control and access media content on PlayStation3 from their phone. This can be done via a local network between PlayStation3 and Aino in your home or via the internet from anywhere in the world.

Aino also introduces Media Home, an application that pulls media content from Media Go on your PC over Wi-Fi to your phone automatically. Users just insert their Aino in its charging stand and it automatically synchronizes with all the latest media content on their PC. You are always ready to go with the latest content on your phone.

Mohammed Salama, Head of Marketing at Sony Ericsson-Middle East & North Africa, said:
"Sony Ericsson has established itself as THE Communication Entertainment brand and Aino highlights our commitment to bringing the latest communication technology to the market in fun and innovative ways for consumers to enjoy. Media Home and Remote Play with PlayStation3, are key steps in broadening the entertainment experiences users can enjoy on their Sony Ericsson phone and gives a taste of our vision of the future."


Watch movies on the crystal clear 3 inch screen and listen to music in superb quality and with increased freedom - thanks to the stylish Wireless Stereo Headphone MH100 and matching Charging Stand EC100 included with Aino. This powerful phone offers a full range of exciting features to support the entertainment experiences on the phones such as; an 8.1 megapixel camera, Photo flash and Clear audio experience.

Aino:



Sound and vision set free:
• The best of both worlds: traditional keypad and touch UI in media mode
• Media Home and Media Go - simple to take your content with you
• Remote Play with PlayStation3 - control and access your PlayStation3 media content from your mobile phone
• 3 inch 16 million colour screen - surf the web in widescreen
• Clear audio experience - listen to music in superb quality
• Design matched Wireless Stereo Headphone MH100 and Charging Stand EC100

Aino supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/1900/2100. Aino will be available in selected markets from early Q4 in the colours Obsidian Black and Luminous White.
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Notes and media contacts

About Sony Ericsson:

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

Media contact:

Riham Musleh
Senior Account Executive
Pencell PR & Events
P.O. Box 50105
Dubai - UAE
Tel: +971-4-4278733
Fax: +971-4-4278732

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