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Lionsgate Television International, Ish Entertainment, Uniqon and Paris Hilton Entertainment enter co-production agreement for 'Paris Hilton's My New BFF'

  • United Arab Emirates: Wednesday, June 03 - 2009 at 10:37
  • PRESS RELEASE

Lionsgate Television International, Ish Entertainment, Uniqon and Paris Hilton Entertainment have entered into a new co-production agreement for a Dubai based version of 'Paris Hilton's My New BFF'.

The announcement was jointly made today by Ehab Habib, Managing Director of Uniqon, Lionsgate's Craig Cegielski, EVP, programming & sales international television and Ish Entertainment founders Michael Hirschorn & Stella Stolper - Executive Producers of 'Paris Hilton's My New BFF.'

Through Uniqon, Viola Communications has been engaged to handle day-to-day production of the Dubai market series. The series is based on a format which has already proven successful in both the US and the UK.

In this version Paris visits Dubai and invites potential best friends to compete in tests of loyalty, endurance and girl politics to find her perfect BFF. During the visit, Paris also learns a lot about Arabic culture, traditions and the UAE heritage. The winner gets an all-access pass to the VIP section and life lessons from the master of contemporary Hollywood celebrity.

"Paris Hilton's My New BFF has been so successful that I decided to expand my search... next stop: Dubai! Dubai is one of the most beautiful destinations in the world and after recently launching my brand there I decided to come back this summer to find a new best friend! The series format has allowed me to travel to amazing destinations, experience different cultures and meet some really fascinating people that I would have never had the chance to meet. It's a fun and exciting adventure that I am thrilled to now bring to Dubai," said Paris Hilton.

"Bringing a US format to multiple territories and producing it with its star attached is a new, exciting breakthrough in reality television and a fresh way for us and Paris to build a franchise together," said Hirschorn.

"We are excited to be working with Paris and bringing the show to yet another continent," added Stolper.

Said Mr. Cegielski, "Our co-production deal with Uniqon is yet just another indication of how powerful and engaging the 'Paris Hilton BFF' format is with viewing audiences. There appears to be no bounds to where we might take this format franchise next."

"Filming the show in Dubai is a validation that the UAE is a favored destination for high profile projects such as this," said Mr. Habib. He added that "The first incarnations of the series were shot entirely in the United States and the UK. And to have the show producers choose Dubai for the latest extension of this format out of a host of other places actually says a great deal."

Ammar Sharaf, Viola Communications' CEO, said:
"We are very excited about this new project because Paris Hilton is a huge celebrity with worldwide appeal. Her show is closely followed by millions of fans so this will be a rare opportunity and a great vehicle for V Producers to showcase our talent and capabilities on the world stage."
 
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About Lionsgate:
Lionsgate is a leading next generation studio with a major presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company is leveraging its content leadership and marketing expertise into a global multiplatform entertainment company through the recent acquisition of TV Guide Network, one of the 25 most widely distributed cable networks, and partnerships that include the FEARnet branded VOD and Internet horror channel with Sony and Comcast, the expected fall 2009 launch of EPIX, a new premium entertainment channel with partners Viacom and MGM, investment in the leading young men's digital distribution platform Break.com, the recent acquisition of the content and navigation portal TV Guide.com, ownership of the premier independent television syndication company Debmar-Mercury and an alliance with independent filmed entertainment production and distribution company Roadside Attractions.

The Company is an industry market share leader at the North American theatrical box office for calendar 2009 to date, propelled by such theatrical box office successes as TYLER PERRY'S MADEA GOES TO JAIL, MY BLOODY VALENTINE 3D and THE HAUNTING IN CONNECTICUT. Other recent successes include SAW V, RELIGULOUS, FORBIDDEN KINGDOM, RAMBO and THE BANK JOB. Lionsgate has also forged strong positions in television and home entertainment with the production of such critically-acclaimed television series as "Mad Men," "Weeds" and "Crash," the distribution of Tyler Perry's "House of Payne," "Family Feud" and "South Park" and upcoming shows including Tyler Perry's "Meet The Browns" and "The Wendy Williams Show," as well as market share of nearly 7% and the industry's leading box office-to-DVD conversion rate in home entertainment. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world.

About Ish Entertainment:
Ish Entertainment was launched in April 2008 by former VH1 execs Michael Hirschorn and Stella Stolper. Ish, which has a first-look deal with MTV, VH1, CMT and Logo, operates as a joint venture with Lionsgate, which handles Ish's international distribution. The first projects to come out of that deal are "Paris Hilton's My New BFF," "50 Cent: The Money And The Power," "T.I.'s Road To Redemption" all for MTV; and a Christmas special starring Larry the Cable Guy for CMT. Also in production is a series starring DJ AM titled "Gone Too Far" for MTV and Untitled Antonio Sabato Jr. series for VH1. Ish Entertainment marries formats and talent focusing primarily but not exclusively on non-scripted programming, continuing a strategy that has helped VH1 launch an unprecedented string of hit shows with top talent. Ish Entertainment is based in Los Angeles and New York.

About Uniqon:
Uniqon Emirates & Uniqon (FZE) are a leading events, advertising and production company servicing the corporate and entertainment markets. Located in Dubai within Emaar's Gold and Diamond Park, Uniqon Emirates & Uniqon (FZE) have earned a national reputation as a creator and producer of key governmental strategic campaigns and prime time TV programs. They have been in the business for over 6 years.

About Viola Communications:
Viola Communications is a leading communications group headquartered in Abu Dhabi, with an office in Dubai. Viola is a multidiscipline group offering a wide spectrum of marketing communications services to address clients' individual needs. Viola's business units encompass various disciplines of the communication spectrum: V Advertising; V Public Relations; V Events; V Producers and V Outdoors. Its success has seen it become one of the fastest growing communications companies in the UAE supporting some of the most important clients and projects in the UAE.

V-Producers, the production arm of Viola Communications, is a full-service production company offering high quality production and post production services as well as original projects that include TV and radio commercials, documentaries, sound and video editing, virtual tours, music compositions and recording facilities.

V Final Cut was the result of a strategic alliance between V Producers and Final Cut, an Egypt based production house with more than 25 years of experience in the Middle East. It is headed by the renowned Director Amr Arafa who directed many award-winning films including Safara Fil Amara, Hamam Fi Amsterdam and Africano.


For more information, please contact:
Batool Hasan Nabhani
Account Executive
V.Public Relations
PO BOX 502265, Dubai, UAE
T:+971 4 369 38 91
F:+971 4 360 45 63

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