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Rufus Leonard has created and developed a range of through the line collateral including in branch posters, literature & advertising (Including national press, online web banners & ambient). In addition to that a smarter saver microsite will go live later today.
Richard Bowcott, Regional Head Rufus Leonard Middle East said, "Whist we have seen a decline in marketing & media spend across the Middle East in the last 6 months, Lloyds TSB recognise the importance in maintaining brand awareness in these difficult times. The 'Be a smarter saver campaign' highlights the importance of saving & investing for your future and addresses how we can all make changes big or small whether that's dining at home or turning your air conditioning up by 1 degree."
Kirsty MacPherson, Head of Marketing, Lloyds TSB Middle East, said:
"We are really pleased with the campaign concept which really drives a shift towards smarter savings habits through a range of savings accounts and getting the right financial advice whilst simultaneously providing both customers and non customers alike with useful advice and guidance on how to save wisely. Early testing suggests a successful campaign as we are seeing an increase in calls and hits to our website so far. We hope to see a rise in interest in our saving products as well as heightened brand awareness."
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Posted by Rana Mesbah
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