Adamo by Dell set to tempt Middle East with world's thinnest laptop

The highly stylized laptop, the world's thinnest, was introduced at a showcase event in the new Dell Store located in The Dubai Mall, where models showed off the laptop dressed in ultra-chic and elegant abayas, created by acclaimed Emirati designer Ms Badr Al Badoor of Abaya Couture.

Through its association with Abaya Couture in the UAE, and high-end fashion brands like TUMI in the United States, the new Adamo laptop is a key pillar in Dell's consumer product portfolio and has become the standard bearer for the industry in terms of design.

The Adamo is now available at Dell's new flagship store alongside an extensive range of other Dell and Intel products from award-winning netbooks and laptops to desktops from across Dell's consumer brands.

The Dell store, located at the heart of the Dubai Mall's electronics area, while not the first, is certainly the largest and most stylish of the UAE's two outlets.

Shoppers will now be able to touch, feel and test the products in the chic, modern and spacious, multi-level space, enhancing the experience at the heart of the Dell brand.

Designed to challenge people's perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design. Adamo, derived from the Latin word meaning "to fall in love," is set to seduce the world's trendsetters as the first in a new line of personal computing products designed to perfectly combine lifestyle appeal with must-have technology.

With a chassis crafted from a single piece of aluminum, featuring precision detailing and a backlit keyboard, the Adamo is cool and sophisticated in its Onyx and Pearl colours. Its edge-to-edge glass display offer striking high definition (16:9) on its 13.4 inch display, while benefiting from cool, quiet and robust solid state drives. The Adamo is WiFi and Bluetooth™ enabled, comes with a full complement of connectivity ports and features the latest Ultra Low Voltage (ULV) Intel processors adapted by Adamo.

Commenting on the new Adamo, Rob Enderle, Principal Analyst, Enderle Group, said, "Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year. The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand."

Alex Gruzen, senior vice president of Dell's consumer products, added:

"Great design needs to be timeless and evoke emotion in people. While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch."

Commenting on the new Adamo, Amer Husaini General Manager of Dell's MEA Consumer Business, said, "The new Dell store was created to showcase the complete Dell range in one convenient location, and the Adamo is a great way to launch the store as it epitomizes the Dell Consumer range - style, quality and innovation. This is a further statement of intent in our absolute commitment to the retail market across the Middle East."

The Dell store has been opened in partnership with Intel, and Intel's Khaldoun Aboul-Saoud Regional Manager for Market Development for the Gulf, added, "The store gives Dell and Intel the opportunity to showcase the latest processor technology, such as the Adamo which features Intel's latest Ultra Low Voltage processors across the whole range, and we are excited to see it here in the region."

The Adamo will offer as standard, Intel Core 2 Duo processors with Intel Centrino technology, DDR3 system memory and Genuine Windows Vista Home Premium Edition SP1, 64-bit. A travel friendly laptop, it will also come with the option to utilize mobile broadband and can provide up to 5+ hours of battery life.