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"The green footprints idea brings to life the fact it's easy to take small environmental steps, while reminding everyone that we need to reduce our carbon footprint, the globally accepted measure of how much carbon dioxide gas individuals and companies release into the world's atmosphere,"
says Nasir Al Jesmi, Public Relations and Communications Director at the Department of Municipal Affairs.
"We have flooded the municipalities with thousands of green footprints to remind and inspire staff to think, feel and act green. This in itself is a small step towards reducing our collective carbon footprint and making the emirate of Abu Dhabi a greener, more pleasant place to live, work and visit," Nasir added.
DMA is using recycled paper for all print elements of the campaign, which is developed around the following messages in English and Arabic:-
1. Shut Down Your PC
2. Save Energy - switch off Lights.
3. Save Water- It's Precious.
4. Reduce, Re-use, Recycle
5. Save Paper- Print Smarter.
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Posted by Rima Ali Al Mashni
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