Elemis retail opens in Dubai and Bahrain in conjunction with M.H. Alshaya Co. W.L.L.

Non-intimidating, unisex, timeless and simple to understand. The design had to be interactive, mood and message flexible through state-of-the-art lighting and projection.

The idea was to bring a destination spa and facial therapy into retail, embracing architecture, design and vision.

With a successful global distribution in place Elemis will be launching in international markets throughout the world.

There is an increasing demand for innovative skincare products in the Middle East region. People are continuously aiming to adapt healthier lifestyles and there is a greater focus on wellbeing, rejuvenation, the overall importance of de-stressing and its many benefits.

In addition to this, a recent boost in awareness about effective skincare products, therapies and treatments amongst the Middle Eastern population has created a strong platform for an Elemis expansion in this market. Many people who frequent the region's most exclusive and luxurious spas are already familiar with Elemis skincare products and spa treatments.

In response to this continuously growing demand, and with the aim of providing a new dimension of authentic Elemis experiences, Spa Resources International, the exclusive regional distributor of Elemis has opened Elemis retail counters at VaVaVoom in Dubai and Bahrain in conjunction with M.H. Alshaya Co. W.L.L.

Daniella Russell, Director of Wafi Health & Leisure Group, the parent company of Spa Resources International (SRI), said:

"SRI has a rich history with Elemis having been in collaboration with this UK-based, leading skincare brand for 9 years as their exclusive regional distributor. We are so pleased to be actively involved with the Elemis retail development in the Middle East. The Elemis spa experience is favoured by our loyal clients, so the expansion of this truly exciting, innovative and visionary concept of Elemis retail is highly anticipated within the region. The Elemis retail experience which includes the Elemis SpaBar, SkinLab and SpaPod greatly complements the Elemis spa experience and opens a new door to a broader world of Elemis for people to enjoy."

How and why the British brand Elemis is going into the retail department store environment?

Elemis is a British company that is celebrating 19 years of incredible growth and success in the professional beauty and spa industry. The brand is spearheaded by the same visionary team that started it all back in 1990, Séan Harrington Managing Director, Noella Gabriel Director of Treatment and Product Development and Oriele Frank Director of Marketing.

Working relentlessly with their dedicated teams, the Elemis brand has tremendous integrity, creativity and vision, pushing the boundaries in product development, spa-therapy and education, whilst never compromising in quality.

The company's corporate statement reads:
We start with an idea, we create a vision, we believe in our vision and we make it happen. We love to learn, to travel, to create, to share our knowledge and move forward, never standing still.

This was true 19 years ago and is still true today! Available in over 1,200 of the most exclusive spas across the globe, the company experienced a real demand from consumers wishing to purchase the product in department stores nationally and globally.

Elemis set about researching the department store environment, the customer's journey and working over the last year on how Elemis could be the pioneers of changing this environment and offering the consumer a very different experience.

Séan Harrington comments: "We strived to create a retail development from our spa heritage and provide the ultimate platform for our creative, inspiration and vision. We believe Elemis will prove to be the pioneering brand to effectively deliver spa and effective anti-ageing therapies to consumers in the leading UK department stores and internationally.

Elemis therapies and treatment-led formulations are celebrity adored and highly respected by industry experts worldwide. Continuously researching unique actives for the next generation of results-driven anti-ageing skincare, Elemis invests in delivering the ultimate in scientific and efficacy trialled products and facial spa-therapies around the world.

Elemis Skincare Specialists will be expertly trained under the guidance of Elemis training team to ensure you receive your Personal Prescription tailored perfectly to your skin and lifestyle.

Pioneering the industry worldwide, Elemis provide a unique destination point of difference for the stores. Hailed as the most "exciting and innovative concept to be launched at retail for a long time"... Elemis is showcasing a beauty, spa and cosmetic statement to the industry.

Elemis Retail Counters in the Middle East:

Va Va Voom, Arabian Center, Mirdiff, Dubai, UAE
Va Va Voom, City Centre Mall, Manama, Bahrain

Spa Resources International LLC are the exclusive Middle East Distributors for Elemis. For further information, please contact +9714 3367100.