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Sunday, November 29 - 2009

Qatar Automobiles Company: live online with new Mitsubishi and Fuso website

Qatar Automobiles Company, the exclusive dealer of Mitsubishi Motors and Mitsubishi Fuso Trucks and Buses in Qatar, recently launched its Qatar-related website.

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Khalid Abu Shaa'ban, General Manager of QAC said:

"Digital is now a core driver of any business and a prime choice for retail transactions. The online presence of any corporate entity is crucial to maintaining and strengthening its relationship with its stakeholders providing them with the opportunity to locate specific information pertaining to their needs and interest. We, at QAC, place high importance on digital communications and hi-tech business processes. To that effect, we have developed our local website in line with our value proposition to our clients. Clients and prospects can now check their car of choice online in addition to evaluating its options and specifications based on the extensive content and illustrations that are provided."


Earmarked with user-friendly, rich-graphic platforms interactive interface, dynamic content and ease of navigation, the new website features a self-explanatory, all-inclusive one-stop source of information on the various aspects of Qatar Automobiles Company's products and services.

It aims at increasing the speed, effectiveness and efficiency of communications amongst the various stakeholders of QAC including clients, management, shareholders, suppliers and partners. The website also provides an overview of the company's latest developments with updates on its current and upcoming offers, models, campaigns and initiatives.

QAC's website features maps to its showrooms, parts' centers and after-sales service points and offers the options to book test-drives and car service appointments.

The website includes a general page on QAC and Mitsubishi's vision, corporate philosophy, principles and "Way of Life" in addition to detailed descriptions of Mitsubishi's products and services. The website allows visitors to request the company's brochure and features a press corner with the most recent stories on QAC and its brand.

With its special sections of Rally Art, visitors will now have the opportunity to rev up their Mitsubishi experience.

Aiming to be a trusted reference point, QAC enriches clients and prospects knowledge through its website with accident procedures, off-road driving tips and techniques targeting novice and experienced drivers.

QAC's website provides visitors with links to the various divisions and departments of the company thus facilitating a streamlined processing of inquiries and faster interaction between management, team and customers. Looking to attract local and global talent and play a vital role in creating job opportunities, QAC features a Careers section with direct alerts to its HR division.

QAC has recently announced the forthcoming opening of its new showroom, the biggest in Qatar.

Spanning 4,200 square meters of space, QAC's state-of-the-art showroom will be located on Salwa Road, an integral part of Al Wa'ab City. Qatar Automobiles Company's existing showroom will be turned into a used-car facility.
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Notes and media contacts

Qatar Automobiles Company
Launched in 1970 by the late Sheikh Nasser Bin Khaled Al Thani, Qatar Automobiles Company (QAC) is the exclusive dealer of Mitsubishi Motors and Mitsubishi Fuso Trucks and Buses in Qatar. Since its inception, QAC has emerged as one of the strongest and most trusted automobile trading companies in the region, offering private and corporate auto services and original spare parts.

In a little over 35 years, QAC has acquired a large customer base. It comprises three showrooms, located on Salwa Road, Ras Abu Abboud and Duhail, together with six after-sales service centers and five original spare parts workshops conveniently located across Doha. Additionally, QAC is opening a new state-of-the art showroom, also situated on Salwa road.

QAC's innovations in the saloon car and 4x4 market has led the company to win a multitude of international awards from Mitsubishi Motors and Mitsubishi FUSO, including "Best Sales Award for 2003", "Best Performance Award in the Middle East for 2003", "Record Annual Sales Award for 2004", "One of the Best Dealers for 2004", and "One of the Best Dealers in the Middle East for 2005". Consecutively, in 2005 and 2006, QAC was awarded by MMC for achieving record annual sales. Due to its excellent service, Qatar Automobiles Company is the main vehicle provider for ministries, governmental organizations and oil and gas companies.

Today, QAC is considered to be among the key players in Qatar's rapid growth. QAC's vital role can be seen in its continuous support to sports, which includes sponsoring rally championships, equestrian championships, tennis, marine sports and others. Such activities are in line with QAC's commitment to enhance the country's socio-economic progress and help lead it towards brighter horizons.

For more information, please contact:

Hala Kassab/ Ahmed Hritani/ Aileen Andojar
ASDA'A Burson-Marsteller
Doha, Qatar
T: + 974 4351 113
F: + 974 4351 511

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