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Monday, November 23 - 2009

New BMW Z4 roadster arrives in Qatar

Following its global debut at the Detroit Motor Show earlier this year, the new BMW Z4, a modern interpretation of the classic roadster design, has made its much anticipated arrival in Qatar.

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  • The new BMW Z4.
    The new BMW Z4.
Reinforcing BMW Group's position as the world's leading premium automotive manufacturer, the BMW Z4 offers all the driving pleasure of a BMW Roadster with a seating position moved close to the rear axle, rear-wheel drive and an automatically retractable hardtop.

With a mere 20 seconds separating the thrill of open-air driving with the roof down and the comfort of a sporting coupé with the hard top closed, the BMW Z4 offers the ultimate in diversity and sheer driving pleasure in this premium motoring segment.

Commenting on the latest BMW model to arrive in Qatar, Mr. Naim Majdalani, General Manager at Alfardan Automobiles said:
"The BMW Z4 is an authentic roadster: sporty, stylish and like any BMW, a pleasure to drive. We are delighted to be able to offer our customers an even more exciting and exclusive motoring experience."


Mr. Majdalani continued, "The design elements of the new BMW Z4 Roadster have already been recognised internationally, having won a prestigious red dot award, the largest and most renowned design competition in the world. We are confident that our clientele in Qatar will also recognise and appreciate the inherent beauty and performance of this exceptional car."

In addition to the authentic proportions and flowing design language of the car, the design of the new BMW Z4 is demonstrated through classic details interpreted in contemporary style. The aluminum shells of the two-piece lightweight hardtop come to rest in the roof compartment, retracting in just 20 seconds and saving maximum space in the process. Even with the roof closed, the new BMW Z4 retains all the proportions so typical of a genuine roadster.

The driving comfort and the feeling of space in the new BMW Z4 achieve a standard unique in this segment. Head and elbow room as well as the degree of comfort in entering the car have been significantly enhanced, while the low seating position near the rear axle guarantees a driving experience typical of a BMW Roadster. High-quality materials, first-class finish and driver-oriented design of both the instrument panel and the centre console guarantee an emotional driving experience in a particularly refined ambience.

The most sporting and dynamic version of the new BMW Z4 comes with the world's first straight-six power unit to feature Twin Turbo technology, High Precision Injection with direct injection of fuel. The top model is also available with sports automatic featuring seven gears and double-clutch transmission.

To ensure passionate driving pleasure at all times, the new BMW Z4 comes with a range of three straight-six power units: 306 hp in the BMW Z4 sDrive35i, 258 hp in the BMW Z4 sDrive30i, and 204 hp in the BMW Z4 sDrive23i ensure truly outstanding performance and dynamic acceleration at all times. The sport roadster's top speed is 250 km/h (155 mph).

Comprehensive use of BMW Efficient Dynamics technologies ensure an unparalleled balance of driving pleasure and fuel economy. Efficient Dynamics is BMW Group's robust strategy encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions.

The BMW Z4 boasts Dynamic Drive Control as standard, acting on various parameters and influencing the overall set-up of the car, as well as the gearshift characteristics in sports automatic. In the SPORT and SPORT+ modes, this ensures significantly more powerful acceleration with an even faster gearshift, gears being shifted by closing the clutch even faster than before, with sporting feedback going straight to the driver. The BMW Z4 allows the driver to select a mode of driving from comfort to sportier settings.

BMW's revolutionary iDrive system is now available for the first time as an option on the BMW Roadster, coming together with the optional Professional navigation system. In the new BMW Z4 the iDrive control system, enhanced to an even higher level of technology, serves to activate and mastermind all entertainment, information, navigation and telecommunication functions.

The system itself is made up of a Controller on the centre console and a folding, high-resolution Control Display on the instrument panel, allowing the driver to intuitively and safely mastermind all available functions through standardised movements of the Controller.

The new BMW Z4 Roadster meets the highest safety standards, including a comprehensive safety concept with extremely stiff body structures, defined load paths, specific use of high-strength steel and special deformation elements.

Head and thorax airbags are integrated at the front and sides, and in the seat backrests, while three-point inertia-reel seat belts come equipped with new belt tightening technology, and reinforced A-pillars and roll bars behind the headrests ensure uncompromising standards of safety.

The new BMW Z4 is now available from Alfardan Automobiles, the exclusive importer of BMW in Qatar.
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Notes and media contacts

For more information please contact:

Nesreen Ahmad / Ali Shaaban
Alfardan Automobiles
Tel: +974 447 7577

Jamal Al Mawed
d'pr
Tel: +971 (0)50 7355956

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