Five dedicated themes - Healthy Eating, Physical Fitness, Beautiful You, Health & Hygiene and Health Check-ups will generate awareness about good health practices, each conducted for two weeks. The initiative has been conceived by ExHealth and will be supported by key healthcare and lifestyle entities.
"DSS has so far concentrated on offering a great fun experience to the residents with numerous games and activities; we have witnessed an increasingly greater number of footfalls, year on year. This is an opportune time to address the health hazards being experienced by the nation and promote healthy lifestyle consciousness amongst the visitors,"said Suhaila Gobash, Events Manager at DSF Office, organizers of Dubai Summer Surprises.
The event comes at a time where incidences of diabetes, hypertension, obesity, cardiovascular conditions and pulmonary diseases are on the rise.
"Education coupled with screenings at high footfall areas, especially in an entertaining ambience where people are more relaxed is a great way to acquaint people with such serious concerns. Health is a matter gaining importance in all our lives, and I mean not just the physical aspect but even the mental wellbeing. We have tried to address these issues through our activities," said Dr. Prem Jagyasi, Managing Director and CEO of ExHealth.
Fun filled programmes will inform visitors about healthy eating habits, physical fitness, mental wellbeing and hygiene and will be followed by two weeks of free health checkups across participating destinations. Leading malls will come on board as weekly participants while Modhesh World will host the activities throughout the duration.
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