Reichle and De-Massari residential cabling meets Africa's digital lifestyle needs

R&M's residential cabling is the ideal solution to accommodate the region's current and future digital lifestyle needs for entertainment, Internet, IPTV, and home surveillance.

With the residential cabling system, a single room outlet is all that's required to connect to the multitude of communications devices - telephony, music, satellite TV, and high speed Internet - prevalent in today's market. Users are also ensured a single outlet provides the flexibility and scalability for future devices such as triple play (voice, video, and data) as well as service provider changes.

Alfred Tharwat, business development manager, Africa, said:

"Catering to our region's current and future digital lifestyle is an imperative for smart home builders and residential developers alike. The availability of an adequate number of connections in a room is an important consideration often overlooked. And certainly the necessary infrastructure needs to be in place starting with structured residential or generic cabling."

"R&M's residential cabling system represents something quite unique in the market and is the only system that addresses current and future communications needs. So as we've seen R&M's residential cabling become an essential solution for builders in our other markets, we're looking forward to its expanded deployment in Africa," added Mr. Tharwat.

For smart home builders, residential cabling enables builders to offer home buyers the value-add of a solution with forward looking design and functionality. Residential cabling also has the advantage of reduced installation and planning expenditures in comparison to conventional cabling solutions. One multimedia outlet generally serving an entire room reduces the need for alterations and eliminates planning errors.

The availability of residential cabling in Africa highlights R&M's commitment to bringing the latest innovative products to the region, better serving end user and business needs. The MEA is considered a strong growth market for the company, with sales growth in 2008 an impressive 63.4%. R&M also actively invests in research and development in order to stay at the forefront of customer and end user requirements. 20% of total sales are achieved with products less than three years old.