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Saturday, December 5 - 2009

51 East opens electronics outlet at newest branch of Virgin Megastore

Following the success of 51 East at the Virgin Megastore Villagio in Doha, the trusted name in the most luxurious lifestyle brands for fashion, jewellery, accessories and electronics in Qatar, has opened an electronics section at the brand new Virgin Megastore Landmark outlet in Doha.

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  • 51 East electronics outlet at the new Virgin Megastore.
    51 East electronics outlet at the new Virgin Megastore.
In a bid to strengthen its reputation for providing the most desired consumer goods for shoppers, 51 East will feature the entire range of Sony and Bose products for home entertainment and recreational digital items at the new store.

As a result, 51 East establishes its proven marketing supremacy for filling the gap between worldwide manufacturers and consumers by providing this section at the new Virgin Megastore Landmark.

51 East at Virgin Landmark will feature Sony's popular array of bestselling items including their Bravia screens, VAIO laptops, digital cameras, video cameras, home theatres, DVD players and recorders and of course the latest in Hi-Fi sound systems, projectors and camera accessories.

For customers looking for one of the most famous marques in quality sound engineering worldwide, Bose's entire collection of audio products will also be available at the store.

As Virgin and 51 East complement each other in appealing to a wide age group looking to enhance their everyday lives with dynamic, fun and everyday electronics and accessories, the retail partnership is advantageous to both mega brands and their customers.

Both stores have created a reputation for fast, friendly and knowledgeable service, where customers can find any range of products to entertain themselves, under any budget.

51 East is confident in its partnership with the retail icon as Virgin Megastore commands a worldwide presence for quality and trust in providing the trendiest and most advanced products, the same way 51 East has established itself through years of unparalleled service provision in Qatar.

With 51 East electronics available across the city at Al Kahraba, City Centre Doha and Al Maha Centre, their openings with Virgin at their two popular stores makes their whole range of VAIO laptops, Sony LCDs, cameras, sound systems and home entertainment theatres conveniently available to its large customer base located all over the city.

As a trusted Qatari brand, 51 East believes in expanding its reach to its discerning clientele that are looking to find innovative and competitively priced electronics, anywhere in the city.

Furthermore, 51 East has diversified the range of products available at all their outlets so that the shopping experiences are tailored to each customer group and satisfies their practical or recreational needs.

With its Yamaha range, 51 East provides the most technological or painstakingly crafted musical instruments and accessories for musicians and for the home cinema connoisseur, Bose's range of high definition speakers and Sony's projectors and music systems complete the range of requirements in 51 East's time-tested style. For office or presentation needs too, 51 East has also made available a variety of projectors and a range of cutting edge laptops too.

With rising sales and customer attendance from their excellent service and exclusive product range, 51 East is looking to further expand its retail space across its main and partnered outlets in the city.

This will also facilitate its objective to accommodate its entire range of home entertainment and electronic lifestyle brands in retail spaces across locations.

As a landmark for shopping in Qatar, 51 East has consistently improved its offerings, displays and product availability so that consumers in Doha can enjoy their entire range of the latest luxury and everyday products from home electronics, fashion, jewellery and accessories in comfortable, smart and customer friendly settings.

With the latest outlet at Virgin Megastore Landmark, 51 East and Virgin Group hope to serve their customers effectively while providing the most appealing environment for them to shop in.
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Notes and media contacts

Media contact:

Elise Zwein
Account Manager
Action Qatar
Handassa Str., B ring road
Building 142, First Floor
P O Box 2900, Doha, Qatar
T +974 4361499
F +974 4370167

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