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Wednesday, December 2 - 2009

Mohammed Bin Rashid Centre for Leadership Development appoints Awadh Seghayer Al-Ketbi as CEO

  • United Arab Emirates: Tuesday, June 09 - 2009 at 12:12

Mohammed Bin Rashid Centre for Leadership Development (MBRCLD) has recently announced the appointment of UAE national Awadh Seghayer Al-Ketbi as MBRCLD's Chief Executive Officer (CEO).

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  • Awadh Seghayer Al-Ketbi .
    Awadh Seghayer Al-Ketbi .
Al-Ketbi has been a distinguished alumnus of the Mohammed Bin Rashid Programme for Leadership Development (MBRPLD) Government Leaders level and has made significant contributions to develop the structure and programs of the UAE's premier leadership development initiative.

Al-Ketbi, who holds a Bachelor's Degree in Business Administration from Schiller International University in the UK, brings with him a solid 14-year managerial track record, having worked with some of the most successful and influential public and private sector organisations in the UAE, including Majid Al Futtaim Group, Department of Trade and Commerce Marketing, Dubai Convention Bureau and Dubai Cruise Terminal.

Adel Al Shared, MBRCLD Executive Chairman, said:
"The appointment of Awadh Seghayer Al-Ketbi provides new energy to MBRCLD and brings in a highly experienced corporate strategist who has showcased and proved his excellent leadership skills. MBRCLD is confident that with Mr. Al-Ketbi at the helm, MBRCLD will remain firmly on track in its goal to develop a strong leadership base and cultivate a culture of excellence among the pool of present and future leaders of Dubai in particular and the UAE as a whole."


"Moreover, being a member of the MBRPLD alumni himself, Mr. Al-Ketbi will have the benefit of being highly familiar with the programs and operations of MBRCLD, which makes him the ideal choice for such a highly demanding responsibility," he added.

Al-Ketbi said, "MBRCLD has played a very important role in the crucially important process of leadership development, which serves as one of the key factors that will help the UAE achieve global competitiveness and ensure long-term sustainability. I look forward to contributing to maximising the success of MBRCLD to help consolidate its role as the premier leadership development platform in the country."

MBRCLD has been established in line with the vision and directions of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai; who has underscored the critical importance of a highly competent national professional workforce to ensure the country's global sustainability.
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Mohammed Bin Rashid Program for Leadership Development (MBRPLD):
The Mohammed Bin Rashid Programme for Leadership Development (MBRPLD) is an innovative leadership program designed to develop future national leaders capable of promoting the sustainable development in Dubai in line with Dubai Strategic Plan. Initiated in 2003 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, this long-term training program, consists of four programs: Promising Leaders, Young Leaders, Government Leaders, and the Director General Majlis Program.

The MBRPLD strategy, which involves meeting the needs of the public sector by preparing young nationals adequately to lead the UAE's future development initiatives, has been widely recognized for its pivotal role in the professional development of government leaders. The program has been bolstered by alliances with world-class institutions such as Duke Corporate Education and INSEAD, the business school of the world, in addition to regular visits by renowned international personalities from various fields who act as keynote speakers in the different forums and workshops organised by MBRPLD at various levels. The program has been designed to further develop participants' skills and widen their exposure to international leadership practices.

The program was launched in line with a long-term plan to ensure the continuous development of leaders in all governmental institutions; to ensure the development of leaders with world-class skills and expertise; to increase the ability to retain highly qualified employees; and to make good use of the experience and potential of current leaders.

For more information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel: +971 4 3988901
Fax: +971 4 3988941

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