Union National Bank, Abu Dhabi Cooperative to launch Extra Visa card for more savings

The objective behind this partnership is to create a best-in-class loyalty scheme in the market - with the objective of helping residents in the UAE get better value for their money and save more on their daily shopping.

The Extra Card gives cardholders 3.5% cash back on all purchases from Abu Dhabi Cooperative Society and Costless Electronics as well as exclusive discounts of up to 50% at Abu Dhabi Cooperative Society and Costless Electronics. The value proposition of the card is based on extensive consumer research.

Mr. Mahmoud Halawa, EVP & Head of Business Groups, said:

"The UNB- Abu Dhabi Cooperative Society Visa co-branded card marks a major milestone for both UNB and Abu Dhabi Co-operative Society. This alliance between two long-standing institutions in the UAE, complemented by our partnership with Visa, will go a long way in meeting the daily needs of customers in the UAE by providing real opportunities for saving."

"Abu Dhabi Co-operative Society has been serving the people of Abu Dhabi for about three decades now, striving to provide the best in terms of value, range and quality all going coherently hand in hand for the benefit of our Customers. 'Extra' is another such initiative wherein our customers are assured of the best value and price. This reinforces our commitment to the people of Abu Dhabi as Abu Dhabi Co-op is of and for the people of Abu Dhabi," said Mr. Ahmed Ali Al Romathi, CEO of Abu Dhabi Cooperative Society.

Commenting on the launch of the card, Kamran Siddiqi, General Manager of Visa in the Middle East, said, "The Extra Card is the latest product to come from our long established partnership with Union National Bank. We value our relationship with the bank to help them bring exciting, secure and convenient cards to consumers. We believe that the Extra Card delivers real value to cardholders at a time when consumers are increasingly conscious of their daily spending habits. It is valid for use at over10 branches of the Abu Dhabi Cooperative Society & 4 branches of Costless Electronics & Infotech, which represents now about 100 different brands."