Hair styling brand in Egypt 'Haircode' goes for a makeover

Notes and media contacts

About Marico:
Marico is a leading Indian Group in Consumer Products and Services in the Global Beauty and Wellness space. Marico's products and services in the Hair Care, Skin Care and Healthy Foods generated a turnover of over $450m in the financial year 2007-08. Marico markets well known brands around the world in more than 25 countries. Marico's brands and their extensions occupy leadership positions with significant market shares in most of their categories. Marico is present in Skin Care solutions through Kaya Skin Clinics (70 in India and the Middle East) and its soap franchise (in India and other Asian countries).

In Egypt, Marico enjoys leadership position in the hair care space with over 60% market share in hairstyling category. Both its brands (Hair Code and Fiancée) are well known in the local Egyptian market and are also exported to neighboring Arab countries. Hair Code is the Number 1 Gel brand in its category and is used by many consumers. While Fiancée is the number 1 Gel Cream brand, which offers the twin benefits of nourishment and styling through its unique product, Fiancée 2x1 Gel Cream.

About DDB:
DDB Worldwide Communications Group Inc is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc.

For more information please contact:

Abhishek Ahluwalia
Head Marketing
Marico Egypt
Board Line : +20233042580/587
Fax : +20233042633