Safadi has a strong Distribution background within the Middle East region including KSA and has an excellent reputation with resellers and channel partners.
He has been responsible for driving the revenue growth at Almasa IT Distribution in the past.
Abdul's priority will be to streamline the Saudi branch operations, enhance our customer value and to deliver Almasa corporate value preposition to the reseller partners.
Frank Sheu, COO of Almasa IT Distribution, comments:
"Almasa recognises the importance of the gross potential and growth in the Kingdom of Saudi Arabia and with a strong commitment to scale up its operations. We are aiming to establish Almasa KSA as the reseller's first choice within the kingdom by providing the resellers with "superior service, knowledgeable support, competitive pricing, financial management, supply chain, logistics etc "With this in mind, we have continued to invest more and more capital/resources in facility, people and infrastructure so that we can build up our organizational capability to service our customers better."
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Posted by Nadeen El Ajou
