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Sunday, November 22 - 2009

Almasa IT Distribution appoints Abdul Rahman Safadi as new Head of Saudi Arabia subsidiary

Former Almasa's veteran Abdul Rahman Safadi rejoins Almasa as Country Head - KSA.

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  • Mr. Abdul Rahman Safadi.
    Mr. Abdul Rahman Safadi.
Safadi will run the operations in the Kingdom with the support of the management team based in Almasa's headquarters in Dubai.

Safadi has a strong Distribution background within the Middle East region including KSA and has an excellent reputation with resellers and channel partners.

He has been responsible for driving the revenue growth at Almasa IT Distribution in the past.

Abdul's priority will be to streamline the Saudi branch operations, enhance our customer value and to deliver Almasa corporate value preposition to the reseller partners.

Frank Sheu, COO of Almasa IT Distribution, comments:
"Almasa recognises the importance of the gross potential and growth in the Kingdom of Saudi Arabia and with a strong commitment to scale up its operations. We are aiming to establish Almasa KSA as the reseller's first choice within the kingdom by providing the resellers with "superior service, knowledgeable support, competitive pricing, financial management, supply chain, logistics etc "With this in mind, we have continued to invest more and more capital/resources in facility, people and infrastructure so that we can build up our organizational capability to service our customers better."
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Notes and media contacts

About Al Masa Distribution
Founded in 1995, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. The company has further replicated its success to become a major player in the distribution of Systems, Mobile Computing, Peripherals and Network Solutions.

The rapid expansion and commitment to service excellence has positioned Almasa ITD as the market leader in the Middle East and Africa (MENA) and the reseller's first choice for sourcing leading IT hardware and networking solutions.

Almasa ITD is dedicated to the reseller and retail channel and consistently delivers expert logistic services in order to fulfill the differing requirements of the market and demands for quick product turnover.

Almasa ITD represents an array of world leading vendors such as Avaya, AMD, Imation, Creative, WD, Asus, Asrock, ATI, Extreme Networks, Hewlett-Packard, HP Procurve, Intel, NVIDIA, Seagate, and many more.

With an experienced team of over 200 professionals representing over 20 nationalities, at Almasa ITD we focus on delivering superior service to all our customers. The diversity of our workforce enables us to understand local market requirements and deploy appropriate corporate resources to maximize customer value accordingly.

For further information please contact:
Almasa IT Distribution FZCO
Janet Noronha - Marketing Manager
Tel: +971 4 3063 117
Fax: +971 4 3063 111

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