Dubai Media Incorporated sweeps nine awards at Promax Arabia 2009

Dubai One topped the winners' list, capturing six gold and silver awards for 'Best Sound Design' (Silver), reflecting DMI's musical and technical proficiency; 'Best Editing' (Silver), showcasing technical expertise in combining audio with visuals; 'Best Copy/Scriptwriting' (Gold and Silver) and 'Best Use of English Typography' (Gold) through DMI's ability to innovate and handle scripts with excellence; 'Best Movie Promo' (Gold and Silver), in addition to Rocket Award (Gold), all reflecting the vital role of innovation in the marketing and promotional sectors in the overall broadcasting field.

Dubai TV, meanwhile, scored a remarkable accomplishment by winning the award for 'Best Use of Original Music Composition' (Gold) in 'Mashaheer' (Celebrities) that is aired by the channel and presented by Diala Makki.

DMI's rich haul of awards are an outcome of its extensive endeavour towards the improvement and development of all media segments through a strategy that aims to enhance human skills while focusing on content standards.

Promax Arabia celebrates outstanding achievements of television production in the fields of promotion, marketing and design, which are aired or distributed in the Arab region during the period from January to February 2009.

Najla Al Awadhi, Deputy CEO of DMI and General Manager of Dubai One, said:

"The success of DMI in this prominent broadcast event for the third consecutive year is a reflection of our undisputable status in the field of television broadcasting."

"The recognition is also a testimony to the innovative and creative spirit that every employee at DMI brings to the line of work across all departments. We will ensure the continuation of this phenomenal success story, backed with the vitality that dominates the television broadcasting sector and the support of our audiences in the region," added Al Awadhi.

The participating entries were all evaluated and assessed on stringent criteria including innovation, production quality, and success in achieving the objectives the works were originally produced for.

Dubai Media Incorporated pursues an ambitious mission to shape a vibrant Arab media landscape through offering high quality programming that captures the holistic spirit of the region. All channels under the DMI umbrella are uniformly aligned to a strategy that aims to meet the aspirations of viewers from diverse social and age demography.