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Monday, November 30 - 2009

Philips launches 'Money Back Guarantee' scheme on Ambilight LCD TVs in the UAE

  • United Arab Emirates: Saturday, June 13 - 2009 at 12:58
  • PRESS RELEASE

Philips is launching in the month of June the Money Back Guarantee scheme that covers Philips Ambilight LCD TVs in the territory of United Arab Emirates.

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  • Philips Aurea second generation.
    Philips Aurea second generation.
Only the Philips Ambilight TV brings you the best cinematic viewing that is more complete and more involving than any other TV you can buy.

The money back Guarantee offer is valid from the 1st of June till the 31st of July 2009, covering Philips 42" and 52' Ambilight LCD TVs including Aurea and LED Backlight models. The consumer shall pay the price in full to the participating outlet at time of purchase and Money back guarantee will apply for a period of 30 (thirty) days from date of installation of the TV done by Philips's distributors.

Vincenzo Ventricelli Director Customer Marketing, Middle East & Africa, Philips Consumer Lifestyle commented:

"when you've been immersed in the ultimate viewing experience of Ambilight, you won't go back to watching an ordinary TV again."


The participating outlets for the Money Back Guarantee offer are Sharaf DG (Times Square & DCC), Plug Ins (DFC), E. Max (Oasis Centre, Dubai) and Costless (Mina, Abu Dhabi). The offer can also be availed at all Al Ghandi & Gulf Electronics showrooms in the UAE.

What is Ambilight?


Ambilight is a unique and patented backlighting technology of Philips that enhances Viewing Experience. Integrated smartly behind the LCD television, Ambilight produces a glow of light on the surrounding wall that perfectly matches the colors of the picture that you see on screen.

Ambilight & Viewing Experience


Validated by research and Independent tests involving Philips and competitor sets; Ambilight results in a picture that's perceived to be bigger, brighter and better, involving the viewer completely into the content. It gives the impression of a bigger screen adding an extra dimension to the overall viewing experience.

Ambilight & Relaxed Viewing


Viewing television in a darkened room for long periods can cause eyestrain. This happens as the iris muscle has to contract and expand for scenes changing from dark to light- both in terms of frequency and intensity. Providing a well balanced source of light behind the TV reduces the constant flexing of the iris muscles resulting in more relaxed viewing. The Society Of Motion Pictures & Television Engineers (SMPTE) endorses the role of Ambilight in increasing visual comfort by reducing eyestrain.

In addition, Ambilight adds an element of décor to the home - an aspect that is becoming increasingly important in people's lives.

Perfect Pixel HD Engine


Designed from ground up to deliver the ultimate viewing experience for the most discerning audience, our proprietary Perfect Pixel HD Engine is built with the latest technical innovations with the power to process 500m pixels per second. The Perfect Pixel HD engine is integrated with Perfect Natural Motion to eliminate judder in moving pictures and deliver the best & smoothest motion, something that no other competitor has been able to match.
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Notes and media contacts

For further information, please contact:

Philips Consumer Lifestyle
Galia Rizk
Tel: +971 4 3724714

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