Gitex Computer Shopper 2002 opens today at Airport Expo Dubai

Dubai, UAE
This annual consumer extravaganza, which is being held at the West Hall of Airport Expo Dubai, will open to the public at 11 am and runs until October 19. The exhibition will be open from 11 am to 9 pm daily, and from 3 pm to 9 pm on Friday, October 19.

"With a strong contingent of participants offering super deals on a variety of IT products, including computer hardware, software, peripherals, telecommunication products and multi-media options, we are anticipating an enthusiastic response from consumers. There will be some great savings to be had, and plenty of opportunities to stock up on the newest in IT products. Many participants will feature raffles and opportunities to win merchandise too," said Pankaj Nadkarni, International Project Manager for the event.

Microsoft has enhanced its presence at Shopper this year and will occupy two pavilions. In addition, both Jumbo and Jacky's have expanded their presence at the show.

Gitex Computer Shopper 2002 will feature 108 participants, who will showcase products and brands representing more than 400 different companies. Many of the region's leading IT vendors will have a presence at the show, including Trigon, Emirates Computers, CompuMe, Technotrade, Panatech, Toshiba, Al Yousuf and Plug-ins.

Fashion-conscious consumers will be pleased to learn that technology and style will once again be at the forefront at Computer Shopper. Building on the success of last year's fashion extravaganza, the Emirates Computers Nokia Technology Fashion Show will present a stunning display of the latest fashions in technological innovations that will leave the crowds in awe.

The product profile of the show includes PCs, laptops, notebooks, printers, accessories, peripherals, office automation products, telecommunication and security products, solutions, educational and entertainment software, Internet products, computer games, faxes, modems, communications solutions, multimedia products, mobile telephones, training programmes, stationery and a range of other goods.

Gitex Computer Shopper is an integral part of Gitex Dubai, the largest IT exhibition in the Middle East, which will run from October 13-17 at the Dubai International Exhibition Centre. The Shopper event, which celebrates its 11th season this year, has established itself as the region's leading IT retail event, featuring quality products at competitive prices and numerous bargains and special deals.

"Consumers looking for real value for their money will find just what they want at this year's Shopper. Participating organisations always make great efforts to offer visitors special bundle deals and attractive price tags on their entire range of goods. And purchasing goods at the show will be easier than ever with convenient new on-site banking options and creative partnerships we have developed with various financial institutes," add Nadkarni.

For a full list of exhibitors participating in Gitex Computer Shopper visit www.shopper.gitex.com. Visitors to the show's official website can also participate in a online quiz sponsored by the Business Software Alliance's (BSA). The quiz, which will also be available on site, is designed to help boost awareness of piracy issues and copyright laws in the region. Participants completing the quiz have an opportunity to enter a raffle to win valuable software packages.

BSA Middle East will keep a watchful eye on all participants in the exhibition and take care of the legality of products sold at the Shopper. The BSA's vigil helps to ensure only genuine products are sold at Shopper.

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Organised by the Dubai World Trade Centre (DWTC), Gitex Dubai, held annually at the Dubai International Exhibition Centre, is the Middle East's largest and most important IT event. The exhibition targets trade professionals and is complemented by Gitex Computer Shopper, a consumer-oriented event will be held at Airport Expo Dubai, October 12-18, 2002. There are several Gitex events now being held throughout the region, including Termium-Gitex Beirut held in Lebanon and Gitex Saudi Arabia held in Riyadh. In addition, Gitex Hyderabad (India) made its debut in January 2002, marking the debut of the Gitex brand outside the Middle East region, it will be held again January 22-24, 2003.

For further information, please contact:
Janice Edgar, Corporate Communications Division
Dubai World Trade Centre, PO Box 9292, Dubai, United Arab Emirates
Tel: 009714-308 6083
Fax: 009714 331 4853
Website: www.gitex.com
www.dwtc.com