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Sunday, November 8 - 2009

Affordable housing offers significant opportunities for investors and developers in Saudi Arabia

Future demand for affordable housing in Saudi Arabia will provide significant opportunities for both developers and investors over the next few years, according to the latest MENA (Middle East North Africa) House View report published by Jones Lang LaSalle, the world's leading real estate investment and advisory firm.

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Saudi Arabia faces a potential shortfall of up to one million housing units in the Kingdom over the next three years, driven by demand from the kingdom's young, fast growing and rapidly urbanising population.

This demand for new space is not currently being matched by the supply of quality residential accommodation at affordable prices.

"Saudi Arabia is a market with huge potential but affordability remains the main challenge that needs to be overcome. There is currently a pricing mismatch between what the market is delivering and what most potential purchasers can afford to pay for their housing. Affordability will unlock the undoubted latent demand for additional housing, converting this into actual demand and increased sales activity,"
said John Harris, Head of KSA operations for Jones Lang LaSalle MENA.

To meet the affordable housing challenge, Jones Lang LaSalle has identified four sets of criteria that need to be addressed to provide sufficient affordable housing in the Kingdom:

• Home Finance:

Increasing the level of home finance is critical for the development of affordable housing. The approval of the much awaited mortgage law will also give a much needed boost to the market.

• Community Planning:

An affordable housing format has to be appropriate and acceptable to the local population. Community planning needs to be improved to create a better balance between utility and social preferences.

• Engineering:

Project costs can be reduced by applying innovative building technologies and economies of scale. Such practices will improve affordability and increase the supply of lower cost units. Initiatives by a Saudi institution to develop an integrated building system will certainly result in higher construction quality, reduce project cycle times and ultimately higher affordability.

• Business Models:

Innovative business models need to be adopted involving greater cooperation between the government and major private sector developers. Currently, there are hardly any public private partnerships (PPPs) in the Kingdom's housing development initiatives.

The report goes on to state that compared to other major real estate markets around the world Saudi Arabia continues to offer an attractive long term opportunity, with investors expecting to be the first market in MENA to recover from the current downturn.

Jones Lang LaSalle also expects the Kingdom to be one of the strongest performing real estate markets in the region over the next 12 to 24 months, being the only market where investors expect prices to increase rather than decrease during the same period.

Commenting on the Saudi market generally, Abdollah Faadhel, Business Development Director for Jones Lang LaSalle states, "These observations are based on our local and regional knowledge balanced with global best practice. Saudi Arabia's real estate market offers investors and developers significant opportunities. Given the generally worsening investment climate in the region, the focus is firmly shifting to the Kingdom where stronger fundamentals and sentiment offer more secure prospects in the medium term."
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About Jones Lang LaSalle MENA:
Across the Middle East and North Africa, Jones Lang LaSalle is a leading player in the real estate market and hospitality services market. The firm has worked in over 25 Middle Eastern and North African countries and has advised clients on more than $200bn worth of real estate, hotel and hospitality developments. Jones Lang LaSalle is recognised as having leading real estate and hospitality expertise with a leadership team that has held senior positions with some of the largest real estate developers, hospitality companies and corporate groups both in the Middle East and internationally.

About Jones Lang LaSalle:
Jones Lang LaSalle is a financial and professional services firm specialising in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2008 global revenues of $2.7bn, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices. LaSalle Investment Management, the company's investment management business, is one of the world's largest and most diverse in real estate with more than $41bn of assets under management.

For further information, please contact:
Manash Bhuyan
Vice President
FD Dubai
PO Box 71253, 17th Floor, Al Attar Business Tower, Sheikh Zayed Road, Dubai, UAE
T: +971 (0) 4 332 8832
F: +971 (0) 4 332 8388

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