British Airways launches dynamic packaging in the UAE

The new application has been designed to provide a more streamlined, flexible travel experience and bookings are fully ATOL (Air Travel Organisers' Licensing) protected giving customers peace of mind that their holiday is safe.

Robert Boyle, British Airways Director of Strategy and Business Units, said:

"This new feature - called dynamic packaging - is a huge step forward for ba.com and our UAE customers. It is simple and easy to use and allows us to offer a new range of exciting hotel, car rental and tourist experiences packaged together at better prices than ever before. Our holidays are ATOL protected so customers can fly with us secure in the knowledge that their holiday is safe. It's a dream value-for-money package in these difficult times."

Customers can adjust their search results based on price, type of hotel and location and compare their top three choices. They can also choose their hotel direct from a Microsoft map, making sure they are totally in control of planning their perfect holiday.

The new range of hotels that will be available includes:

- 4,000 great value hotels including Marriott, InterContinental, Sheraton, and Hilton plus an extensive choice of independent hotels, all specially selected to meet BA standards.
- 3,000 'experiences' from cultural sightseeing trips to action-packed adventures.
- Avis car rental and fly-drive packages

There are exclusive benefits for Executive Club members who can earn up to 10,000 Bonus BA Miles when they book a flight + hotel or flight + car package holiday. When booking an Avis car, members will also receive incremental Bonus BA Miles at the rate of three for every pound spent.

Customers will still have the option to select flight only, hotel only or car rental only or simply add what they need to flights. But by using the new technology they can now easily create their own personalised holiday package which will offer better prices than ever before.