Mindshare wins Nissan account
- Middle East: Sunday, June 14 - 2009 at 11:12
Nissan Middle East has appointed Mindshare to handle the accounts for Nissan's passenger cars, sport utility vehicles and light commercial vehicles range, in addition to the luxury Infiniti brand, across the Middle East and North African region. 'Nissan Middle East is confident that Mindshare would add value in communicating our 'shift the way you move' message to the Middle East audience,' said Monal Zeidan, General Manager Marketing and Corporate Communications at Nissan Middle East. Nissan's media budget for the fiscal year is estimated at $25m, according to MediaWeek.
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