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Monday, November 30 - 2009

Le Méridien Al Aqah launches Al Aqah's first Reef Block Structure Project

  • United Arab Emirates: Sunday, June 14 - 2009 at 11:25
  • PRESS RELEASE

Le Méridien Al Aqah launched a project featuring 14 man-made reef structures, which were deployed off the resort in Al Aqah as part of an international project to rehabilitate the world's oceanreef ecosystems and to protect the natural reef systems.

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Fujairah Municipality provided six of the structures, each weighing 2.5 tonnes, while one of the man-made reef structures was provided by Eco, a recycle plastic company in Jebel Ali. FNCT and SIJI Cement companies have sponsored 11 of the structures.

"The beauty of the Indian Ocean is a major draw card for Fujairah and we have been vigilant about protecting this natural wonder and keeping it clean. We regularly participate in clean-up projects, such as Clean Up Arabia in November 2008, and this project will go further by creating a sustainable marine environment,"


said Patrick Antaki, General Manager, Le Méridien Al Aqah.

The reef block structures are artificial reef modules placed in the ocean to form reef habitat. Under Al Boom's project, they will be placed several hundred meters away from the private beach at Le Méridien Al Aqah to create a house reef. The UAE is one of 59 countries which have implemented the project, organized by international non-governmental organization, the Reefball Foundation.

The delegation attending today's launch included Fujairah City Mayor, His Excellency Hassan Aly Amahy, Major Ahmad Ibrahim, Director of Fujairah Marine Club, and officials from Emirates Diving Association and Le Méridien Al Aqah.

Al Boom Diving presented the reef block structure project at the Dubai International Boat Show in April 2009 and has worked with local organizations since then to prepare the man-made reef objects, to achieve the ultimate goal of keeping the region's coral reefs alive.

The complex project involves moving the reef block structures, which each weigh 500kg to 2.5 tonnes by crane to the water where they are placed on lift bags and floated into the ocean by boats. Hotel guests and members of the community joined in the project, snorkeling in the ocean while the reef structures were deployed.
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About Le Méridien

Le Méridien brand, currently represented by approximately 120 properties in 52 countries, was acquired by Starwood Hotels & Resorts Worldwide in November 2005. With close to 70% of its properties located in Europe, Asia-Pacific, Africa and the Middle East, Le Méridien provides a strong international complement to Starwood's primarily North American holdings. Plans call for dynamic expansion of Le Méridien-branded hotels within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China.

About Starwood Hotels & Resorts Worldwide Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 960 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

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