Xerox Emirates forays into indirect business model

The appointment of Xeratek Document Solutions LLC is seen as Xerox Emirates' first step into the indirect channel marketing model.

As part of the agreement Xeratek will offer the most comprehensive range of Xerox solutions to fit any business requirement which include products that copy, print, scan and fax, stand-alone copiers or networked multifunction devices either full color or black & white, along with the complete portfolio of Xerox genuine supplies.

"This is our first foray into the indirect channel marketing model and we are glad to have partnered with Xeratek, in the UAE. This is a strategic alliance which will help us expand our reach into the market with the wide range of products and solutions offered by Xerox. We are relying on Xeratek to address the needs of all small and mid-market businesses in the UAE."

said Andrew Hurt, General Manager at Xerox Emirates.

Andrew added, "Partnership is a powerful tool and now more than ever we can use it to achieve better business results in the local market. Our alliance with Xeratek is in line with our global strategy 'partner or perish', which holds immense importance especially given today's challenging economic conditions. Moving on we will be focused on strengthening and growing tactical partnership with local business houses."

"Xeratek today offers one of the most comprehensive ranges of Xerox products and consumables and together with Xerox Emirates our aim is to address the complex IT business challenges of our customers. Our go-to-market strategies are jointly developed to help drive revenue and enhance customer successes and experience", said Alex Marr, Managing Director at Xeratek Document Solutions LLC.

"Expanding market reach is one of the key criteria to survive in today's challenging economy. Our team at Xeratek has over 25 years of combined industry experience and we work closely with our customers to provide them with a cost effective solution that will augment their business results and position us as a trusted document advisor to all our customers."

Xeratek along with Xerox Emirates will provide all their customers in the UAE with the widest selection of products and services. With this agreement Xerox has just commenced a long journey in the indirect business marketing channel and moving forward plans to establish new strategic alliances to cater to other specific products and solutions.