Major private sector entities come together in support of Modhesh World

The 37,000 square venue is the largest indoor theme park in the Middle East and boasts exciting new rides and edutainment activities guaranteed to give children and their families a fun and learning experience during the summer.

Magic Planet - Majid Al Futtaim Group, UAE Exchange, Emirates airline, Coca-Cola Middle East - Fanta, Union Co-Op, Dubai World Trade Center, Osus (Stargate), and HP Leisure have joined hands in creating an unrivalled theme park experience in Modhesh World making the venue the premiere destination for families during Dubai Summer Surprises.

Laila Suhail, Chief Executive Officer, Dubai Festival Shopping Office, said:

"The transition of Modhesh Fun City into what is now known as Modhesh World meant a massive shift in concept. What was earlier seen as a simple collage of rides, games and entertainment programmes has evolved into a more cohesive theme park experience, where Modhesh takes an even more active role in promoting positive values, clean fun, and exciting learning experiences for children and their families."

She said, "Even the manner in which the various elements in Modhesh World have been put together reflects a greater attention to detail, and were geared towards a more customer-friendly experience for all those visiting Modhesh World."

Ms Suhail likewise thanked the sponsors of Modhesh World for their invaluable support. "Our partners share our vision for the new Modhesh World, and have put forward the best concepts and ideas that will further strengthen the its reputation as the premiere destination for fun, learning and excitement during the Dubai Summer Surprises. We are thankful for their support," she added.

According to Suhail, this year's roster of sponsors are a combination of long-time supporters and new partners. "The past 12 years have been a period of unprecedented growth for us, and we are confident that we can sustain this momentum despite the current economic situation. Having retained our partners some of whom have been with us for over a decade, and having signed on new ones is a very strong indication of the optimism shared by our sponsors in the viability and business sense of this iniative."

Modhesh World Sponsors:

- Dubai World Trade Centre (DWTC)

Helal Saeed Al Marri, CEO of the Dubai World Trade Centre, said, "Dubai World Trade Centre (DWTC) sponsors Dubai Summer Surprises every year because the organisation recognises the important role played by the festival in the development of the tourism sector in Dubai. Its outstanding line up of events, performances and fun-filled activities contributes in making the city of Dubai the number one summer destination for many tourists from the region and beyond. Our support for the summer festival is consistent with the vision and objectives of DWTC to make Dubai the world's leading destination for all major exhibitions, conferences and events."

Almarri added that the Dubai World Trade Centre will provide the highest level of services as the Airport Expo Dubai hosts Modhesh World - the biggest indoor fun destination in Dubai - which has seen more than 4 million visitors over 9 years making it the premier destination for families travelling abroad.

- Emirates

Ahmed Khoory, Senior Vice President Commercial, Gulf, Middle East and Iran Emirates, said, "As a major and long serving sponsor of Dubai Summer Surprises Emirates is delighted to be able to support Modhesh World. Bringing families together has always been a major part of Emirates' ethos and Modesh World compliments this vision perfectly. We believe that Modesh World will create a fun, family friendly environment for both local and regional visitors and will further help stimulate international travel to Dubai."

- Coca-Cola Middle East - Fanta

Antoine Tayyar, Public Affairs and Communications Manager, Coca-Cola Middle East, said, "Modhesh World is an inspired idea: the creation of a fun, safe and family-friendly space where visitors can take time out and just enjoy themselves during the summer months. We chose to support the initiative because it falls in step with our new Open Happiness platform, which embodies the Coca-Cola values of positivity, fun and taking time out during our hectic day to appreciate life's small, refreshing moments."

- UAE Exchange

Y. Sudhir Kumar Shetty, COO - Global Operations, UAE Exchange, said, "We scripted a noteworthy move last year as a zonal partner of Dubai Summer Surprises and this association proved really significant for us with respect to the kind of extensive exposure we received. We figured alongside the top five international brands in the UAE. Our pavilion was visited by a host of domestic and international visitors to whom we were glad to offer our world-class services including global money transfers, foreign exchange and bill payments. We are extremely delighted to participate in the festival again and hope that these unique alliances play a pivotal role in accelerating Dubai's economy during the summer and facilitating its promotion as a leading tourist destination."

- HB Leisure

Anthony Silver from HB Lesiure said, "The HBL team both in Dubai and the UK are delighted to be working with the DSFO again, particularly in sponsoring Modesh World for this year's Dubai Summer Surprises. We are delighted to have the opportunity to provide an exciting range of games, rides and leisure activities for the many visitors that will be attending this prestigious event, which we are sure will be another huge success for the DSFO."

- Magic Planet

Silvio Liedtke, General Manager, Magic Planet, said, "The association of Modhesh World and Magic Planet is ideal as they both represent great fun and excitement. We are absolutely delighted to be a part of Modhesh World this year as it is now bigger and better and will offer fantastic entertainment. The destination has a huge amount to offer to all ages and Magic Planet fits perfectly as it is a place for children and for those who are just young at heart."

"With this evolution of Modhesh World, we expect a lot more visitors visiting the place this year and we look forward to a successful festival," he added.

- Osus - Stargate

"We are very proud to play a part in maintaining and solidifying Dubai's position as a leading hub for leisure and business through Stargate's sponsorship of Modhesh World. As well as giving back to the community a token of our appreciation for all the facilities provided to us by the Dubai Government to turn a dream into a reality through Stargate edutainment offerings to the families," stated Abdullah Al Ghobain, CEO OSUS LLC.

- Union Co-operative Society

Khalid Al Falasi, General Manager, Union Co-operative Society, said, "Modhesh is a very unique brand and it has attached itself to families in the UAE and visitors from outside the country. The brand, has, undoubtedly, had a positive effect on children and DSS as a whole that has inturn promoted inbound tourism and propagated family values. Modhesh is a brand that is extremely popular among all and our sponsorship for Modhesh World comes in line with our commitment to support such pioneering initiatives."