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New mobile phone collection by Givori sells out

  • United Arab Emirates: Sunday, June 14 - 2009 at 16:39
  • PRESS RELEASE

Givori, the luxury accessorizor specializing in mobile art, has launched its new collection, Via Veneto, heralding the introduction of never-before-used materials for the brand, such as authentic full grain Italian leather.

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  • Givori Via Veneto collection.
    Givori Via Veneto collection.
The new collection, inspired by the famous opulent shopping street in Rome, was launched in mid May exclusively on Nokia 8800 Sapphire Arte phones.

Since the collections' launch, the range has been a huge success and responsible for a five-fold increase in the number of Givori products sold in May cementing the brands status as the must-have luxury mobile on the market.

As a result the Via Veneto range sold out within a fortnight, and the Givori is now running a reservation list and shipping in more custom made leather from Italy in a bid to meet customer demand.

Samer Safsafy, Givori Brand Manager, says:
"For many of our customers the new Via Veneto collection is seen as a must have item. Strong sales of our new collection is proof that there continues to be a demand for luxury products in the UAE - the right product will always sell."


"At Givori, we don't reinvent the wheel, we accessorize it. Our customers can enjoy the benefits of using a Nokia phone, but with an added fashionable twist meaning that they do not have change their technology mind-set," continued Safsafy.

The collection features authentic full grain Italian leather hand-finished with delicate metallic foil, creating a high-end look unique to the Givori brand, 18 karat Italian rose gold plating, and exclusive 0.3 karat diamonds.

The Via Veneto collection comes in two editions - Classic and Exclusive - both designed by an international watch jeweler to ensure the use of materials that reflect refinement and authenticity. The classic edition is targeted toward both men and women with its snake-embossed brown leather shell.

The Exclusive edition is targeted toward female mobile users and features a gold screen, diamond encrusted logo, and the same scratch resistant glass used by luxury watch manufacturers. The phone also comes as part of a gift set, with an additional treat of a crystallized perfume bottle to add extra sparkle.

"The sell-out success of the Via Veneto range can be contributed to its wow factor, and because it makes an ideal gift for family, friends or even for oneself!" continued Safsafy.

Givori is committed to offering customers the best post-purchase assistance, made possible through its service guarantees. Givori is the only brand of adorned phones that offers two years guarantee on the hardware of the phone and one year on the refurbishment materials such as crystals and leather.

All Givori phones also offer the added advantages of a superior after sales service. This includes free pick-up and delivery for phones that require repair in the first twelve months and a standby phone for the duration of the repair.

The Givori Via Veneto collection is available from selected Axiom Telecom outlets and Harvey Nichols Dubai, Mall of the Emirates, UAE. Following its successful launch in the Emirates, Givori has plans to also distribute the Via Veneto range in KSA and Qatar.
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Notes and media contacts

About Givori:

Givori is a new luxury accessorizor specializing in mobile art using high quality materials and products to create a fashion accessory targeting fashion conscious consumers. A piece of exquisite jewelry. A work of art. An extension of one's self. Every phone is prepared and covered by hand. Each item requires hours of work, from the design idea to the meticulous positioning of each crystal. The skilled design team draws on expertise from such varied fields as fine art, architecture, graphic design, jewelry and model-making.

For further information please call 800 - Givori.

Media contact:

Caroline Holmberg
Consultant
Wallis Marketing Consultants
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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