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Tuesday, December 1 - 2009

Philips launches new range of GoGear portable digital media players in UAE

  • United Arab Emirates: Monday, June 15 - 2009 at 12:39
  • PRESS RELEASE

Philips, the global leader in lifestyle technology, has launched a new range of GoGear portable digital media players in the UAE in a bid to satisfy market demand for high-quality audiovisual entertainment on the go.

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  • Philips launches new range of GoGear portable digital media players in UAE.
    Philips launches new range of GoGear portable digital media players in UAE.
Composed of five brand-new models and led by the flagship GoGear Opus, the range is set to meet customers' entertainment needs in acoustics technology and all-round value.

Spurred by increased consumer knowledge on available technologies, demand for high-performance yet competitively-priced gadgets has grown dramatically in the portable entertainment market.

The GoGear range of personal media players is Philips' response to this paradigm shift, making Philips' FullSound technology, an innovation which enhances the quality of compressed digital music, available to the mass consumer segment through select models in the GoGear line.

In addition to an enriched stereophonic experience, select GoGear video players such as the GoGear Opus, Aria, and ViBE are equipped with an integrated internet video download functionality that allows internal storage of streamed media from video sharing sites such as Youtube, MySpace or Google Video.

Completing the newly-launched range are the GoGear Spark and Mix, Philips' portable audio players. Powered by Philips FullSound Technology, the Spark features improved audio dynamics and packs enough space for 27 hours of uninterrupted performance on a single charge.

The GoGear Mix, apart from its music-playing capabilities, includes a built-in voice recorder, extending the pocket MP3 player's functionality beyond most others in the entry-level segment of digital music players.

The models from the new GoGear line are now available at leading electronics stores across the UAE.

Key Product Information:



GoGear Opus


The flagship model of the refreshed GoGear range, the Opus features Philips' proprietary FullSound Technology, bundled high-definition earphones, and 16GB of media storage. The top-of-line personal media player's 2.8-inch, QVGA-resolution colour display facilitates an enhanced user interface and provides crisp and clear videos for hours of video viewing pleasure.

GoGear Aria


The Aria is a more compact version of the Opus, packing a smaller 2.0-inch full colour LCD, a choice between 4GB and 8GB of media storage capacity, and a smaller form factor for increased portability. The media player is integrated with FullSound Technology and a handy internet video download feature.

GoGear ViBE


Equipped with a 1.5-inch screen and a 4GB storage capacity, the ViBE materialises a middle ground between comfortable video viewing and optimum portability without compromising quality or ergonomics. The ViBE's Album Art interface which utilises embedded artwork in digital music enables easy access to desired media through a streamlined navigation.

GoGear Spark


Edgy and full of character, the square-shaped Spark is a small yet formidable harbinger of portable stereophonic entertainment. With 4GB of storage available for storage of thousands of digital music files and a crystal-clear OLED screen, the GoGear Spark delivers performance and ergonomics with its embedded FullSound Technology and truly mobile form factor.

GoGear Mix


The GoGear Mix is Philips' entry-level player which introduces the consumer to the company's world of uncompromised functionality and great all-around value. No bigger than most thumb drives, the Mix can guarantee 25 hours of music playback from its 2GB storage on a single charge. The compact player also features a built-in FM radio with 20 preset stations, an equalizer, and a voice recorded for enhanced utility.

GoGear Luxe


The chic Philips GoGear Luxe fastens as an accessory and switches from music to calls on your Bluetooth mobile phone - and displays Caller ID - with one touch. With up to four hours of talk time and 10 hours of digital music playback, plus FM radio for superb music pleasure, the Luxe packs a studio-quality listening experience in a fashionably portable music player.
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Notes and media contacts

About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity".

Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of €26bn in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

For more information, please contact:
Philips Consumer Lifestyle
Galia Rizk
Tel: +971 4 3724714

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