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Monday, November 30 - 2009

Rymco motor gallery sets new sales record

Rymco's Motor Gallery event came to a close after a successful two months period during which 15 lucky customers drove away with the brand new cars they had purchased but also with 15 new cars won as part of the infamous raffle draw launched for the first time in Lebanon.

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  • Carla Barakat and Charbel Abi Ghanem.
    Carla Barakat and Charbel Abi Ghanem.
The final and last of the 4 draws took place on May 30th at the Infiniti showroom in Downtown where four lucky winners drove away with 1 Nissan Pathfinder, 1 Infiniti EX, 1 GMC Terrain and 1 Kawasaki ATV.

The promotion that began in April created a winning frenzy all over the country and put Nissan, Infiniti, GMC and Kawasaki on the priority shopping list of customers looking to purchase new cars. With a total of 1,000 instant guaranteed prizes upon purchase and a draw to win 15 brand new cars that included 12 Nissan, 1 Infiniti, 2 GMC, and 6 Kawasaki ATV quad bikes, estimated at a total of half a million dollars; purchasing a new car could only happen at Rymco.

"We are overwhelmed by the positive response that surpassed our forecasted figures and over achieved our target set. This led us to extend the promotion for an additional month, till end of May, in order to meet the outstanding demand from customers who flooded our showrooms across the country,"


said Charbel Abi Ghanem, Rymco's marketing manager.

Each and every day of the two-month promotion period, customers who purchased brand new cars from Rymco received scratch and win vouchers with a guaranteed chance to win instant high-value prizes that ranged from one-ounce gold bars and coins to Sony gifts that include Bravia LCD screens, Playstation 3 consoles, Vaio laptops, Cybershot cameras and home theaters.

"What started out as a showpiece for us to promote our latest models in the absence of a nationwide motorshow in Lebanon turned out to be the biggest sales promotion of the year through which we sold more than 2,000 units," noted Abi Ghanem.

The third edition of the Rymco Motor Gallery is expected to take off in April of 2010 with many more unique promotions expected later this year with the aim of creating a one-of-a-kind car ownership experience.
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About RYMCO:
Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company that was established in 1957 in Lebanon. RYMCO is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry and commands a considerable size of the used vehicle market. RYMCO operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, Nissan Diesel (UD) and FAW trucks. RYMCO marine is another unit within the RYMCO operations specialized in the sales and servicing of boats under the brand name of Gulf Craft.

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