Citibank launches Citigold Global Banking

Based on market research and in response to client feedback, the Citigold Global Banking services have been developed with a view to recognizing valued clients across the globe and keeping apace with their mobile and dynamic lifestyle.

When relocating permanently to another country, Citigold customers will be able to carry out their business and personal transactions easily and cost-effectively while overseas, exactly like they would whilst in the UAE.

Simply discuss your travel plans and destination with your relationship manager, who will then execute a seamless transfer of your banking relationship to any of the 500 Citigold centers located across 34 countries in Asia, Europe, Africa and the Americas.

Sanjoy Sen, Citibank's Consumer Bank Head, Middle East, said:

"The world of Citibank customers is truly a global village. Many of our Citigold customers are constantly on the move, which is consistent with their dynamic and international lifestyle. The unique Citigold Global Banking relationship meets the specific lifestyle needs of the affluent Citigold segment, who expect a seamless state-of-the-art banking relationship across multiple jurisdictions and different geographies."

Citigold is focused on providing its customers with personalized and comprehensive financial planning solutions to help them achieve their financial goals. The offering is for individuals with a minimum portfolio value of $100,000, Citigold customers are provided with wealth management products to preserve and potentially grow their wealth.

"Market research revealed that target customers do business overseas or tend to relocate frequently," added Mohammad Al-Tajer, Citibank's Marketing Head for the Middle East & Africa. "Citigold Global Banking is a demonstration of Citibank's evolving value proposition based on customization and market feedback, and another way of putting our global network to the full benefit of our customers wherever they may choose to be."

Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 45 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.