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Monday, November 30 - 2009

Le Royal Meridien transforms the arrival of their guests

  • United Arab Emirates: Tuesday, June 16 - 2009 at 10:17
  • PRESS RELEASE

Le Royal Meridien Abu Dhabi is very proud to unveil the final implementation of LM Brand arrival experience, where the guests will experience a stimulation of the senses.

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  • Le Royal Meridien transforms the arrival of their guests.
    Le Royal Meridien transforms the arrival of their guests.
The hotels entrance has been transformed in to a 'transitional portal'- the art work which has been designed by LM100 artist Younes Rahmoun, portrays a composition of flowers arranged in horizontal and vertical lines.

The flowers in the arrangement have a deep philosophical meaning - the red dot in the middle of each flower symbolizes the heart, the physical side of human existence, and the flower petals represent the mind and the cerebral life.

The transitional portal is meant to have a striking effect - when arriving at the hotel entrance, the overall façade creates a sense of intrigue and interest for the guest.

Upon entering the hotel there is a distinct subtle signature scent that has been developed by Le Labo an innovative and leading-edge perfume house. This exclusive custom scent will complete the customer experience by engaging memory and emotions through the sense of smell.

Sounds played in the elevators have transform the expected and predictable event of riding an elevator into an 'elevating experience' specifically created for LM Brand by Grammy award winning musician composer & producer Henri Scars Struck.

Un Lock Art


At check in, guests will receive a room key that unlocks more than just a room - it opens the guest's mind. The key is a work of art itself, which is launched in several limited editions within a year, and is intended to become a collector's item over the years.

A Signature Breakfast is re-interpreted by three star Michelin chef Jean-Georges Vongerichten who has created six dishes and a range of beverages based on fruit and spices the 'eye Openers'.
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Notes and media contacts

Note:
Le Méridien Hotels & Resorts, with its portfolio of more than 130 luxury and upscale hotels in 53 countries worldwide, is owned by Starwood Hotels & Resorts Worldwide, Inc. The majority of Le Méridien properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. In the 2005 Luxury Brand Status Index survey Le Méridien was recognized as one of the top 15 luxury hotel brands.

For more information, please contact:
Suzanne Berthiaume McLean
Public Relations Manager
Le Royal Meridien Abu Dhabi
P.O. Box 45505
Abu Dhabi, United Arab Emirates
T:+ 971 2 695 0517
F:+ 971 2 695 0529

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