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Rufus Leonard won the brief only 3 weeks ago after a successful pitch, against 4 other agencies.
Entitled 'That's life', the campaign focuses on harmless mishaps to highlight the unpredictability of life, encouraging people to think a little more seriously about the future. Collateral includes press advertising plus traditional and electronic direct mail to drive enquiries to Zurich's 'Helppoint' advisors.
Richard Bowcott, Regional Head of Rufus Leonard Middle East said:
"We're delighted to be working with Zurich International on this and hopefully future projects. From our initial meeting it was clear that Rufus Leonard could deliver all the campaign elements from creation to media placement. Zurich is a fantastic blue chip brand with a very professional team."
Anisa Byrne, Head of Marketing for Zurich International Life Middle East said: "We were looking for an agency with a highly commercial approach, attention to detail and experience of both offline and online media. Rufus Leonard has been able to deliver this together with a refreshing way of positioning life insurance, a difficult subject that traditionally consumers do not like to think about."
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Posted by Nadeen El Ajou
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