Sabre strengthens presence in Jordan with opening of new Sabre office

The opening of this office further augments Sabre Travel Network's investment and expansion plans throughout the Middle East and the Levant, bringing to the fore new levels of service in some of the region's burgeoning travel markets.

The new offices, located in the Taiba Commercial Building in the Shmesani District of Amman, was officially opened by His Excellency Eng. Sahel Majali, Jordan's Minister of Transportation, who heralded in a new beginning for Sabre in Jordan with the cutting of a 'virtual ribbon'.

Following the opening ceremony, top travel agencies from all over Jordan were treated to a number of Sabre product demonstrations by the Sabre Product Team.

"This latest office opening is testament to the significance of Jordan and the rest of the Levant region. Sabre has planned significant investment into Jordan and the surrounding territories because we see enormous growth potential here. Our ability to use our global expertise and experience to meet local needs and provide a more compelling and competitive proposition to our customers played heavily in the decision to augment and strengthen our physical presence in this country,"

said Daniel Naoumovitch, Sabre Travel Network Middle East's chief executive officer.

The ceremony was also succeeded by the signing of three significant contracts between Sabre Travel Network Middle East and Al Tahadi Travel and Tourism, International Traders Travel and Amra Travel and Tourism, three of the most prominent Jordanian travel and tour companies. A further two contracts were renewed, one with Maltrans Travel and Tourism and the other with Al Shammas Travel and Tourism.

Sabre provides the travel industry with a range of region-specific travel solutions designed to help travel agencies and airline customers manage their operations, enhance customer service, drive efficiency, reduce costs and increase revenue. The company combines its leading technology with consultancy expertise and state-of-the-art customer service and training facilities, so customers get the most out of their technology solutions to maximise business performance. .

"Even with the state of the global economy, we believe it is essential that we continue our regional investment strategy. Although the region has been impacted by the global financial crisis, it is still more resilient than some expected, and the foundations we are laying now will enable us to partner and grow with key agencies and airlines in the region," Naoumovitch said.