Lebanese company will operate Infiniti centres in the UK

Infiniti Europe also confirms that the name of its UK partner for this site and two further centres due for construction in London is also the brand's current distributor in Lebanon.

Operating the Infiniti centres in Reading, West and North London will be Rymco UK, a wholly owned subsidiary of Rasamny Younis Motor Co SAL - the Infiniti Partner in Lebanon.

Paul Atkinson has been appointed as Managing Director of Rymco UK Ltd following a number of years working as a Franchise Director with premium and luxury brands in the UK at Inchcape Retail and Jardine Motors Group.

More centres will be added progressively in key metropolitan areas over the following one to two years. Infiniti is aiming for a network of around 12 centres in the UK although its coverage will extend to almost the entire country due to the Infiniti VIP Service which offers customers collection and delivery of their vehicle for annual maintenance up to 150 miles from the Infiniti centre (beyond this is also available at customer contribution).

The full Infiniti Europe range of performance cars including the G37 sedan, G37 Coupé, G37 Convertible, EX37 coupé crossover and the FX line of crossovers will be available from launch in the UK. This line-up will be expanded to include a larger sedan model and a performance V6 diesel during 2010.

As with the rest of Europe, the Infiniti centres that will be operated in the UK by Rymco follow the IREDI concept (Infiniti Retail Environment Design Initiative) which aims to create a welcoming and hospitable environment for buying and servicing Infiniti's performance cars.

The architecture is energetic and modern, with an accent on natural materials and warm furnishings. IREDI facilities are already operational in Kuwait City with further launches planned in Abu Dhabi, Oman and Azerbaijan in the near future.

The IREDI centre concept is where Japanese luxury meets Japan's renowned reputation for premium service. Infiniti calls this the Total Ownership Experience. As the name suggests, this ethos which is central to the brand is not just applied at the time of purchase.

It also extends throughout the whole period of ownership with many benefits including collection and delivery of an Infiniti for servicing, and a mobility service that covers the owner whatever vehicle he or she might be in.