Coca-Cola Light Very Important Apartment

Notes and media contacts

About Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero.

It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

About Union Properties (UP)
Union Properties PJSC is one of the UAE's leading property investment developers which has created a portfolio of iconic landmarks in commercial, residential and leisure developments from high-rise towers to multi-use complexes, hotels and theme parks. Union Properties boasts an annual turnover of more than $800m.

MotorCity, situated in the heart of Dubailand is based on a unique automobile and motor-sport theme which is 'a city within a city' spread over a land of approximately 38 million square feet located on Emirates Road.

About Dubai Summer Surprises (DSS)
Dubai Summer Surprises, the region's biggest summer shopping and entertainment extravaganza includes a series of exciting activities for the entire family to enjoy. Featuring unbelievable shopping offers along with edutainment for all ages, Dubai Summer Surprises aims to make the Dubai experience matchless for tourists and residents alike.


Catch the Glamour at the Coca-Cola Light
Very Important Apartment - V.I.A.

June 16, 2009: Dubai witnessed the exciting unveiling of the luxurious Coca-Cola Light Very Important Apartment (V.I.A.) today at UPTOWN MotorCity®. In line with the recently launched Coca-Cola 2009 "Open Happiness" campaign, Coca-Cola Light introduces one lucky winner from the region to experience the glamorous side on the Coke Side of Life. Tune into MBC's hit show Style & Stars to catch a glimpse of the most tastefully done, hip, exquisite and modern three-bedroom, fully-furnished apartment and enter the regional SMS draw for the Coca-Cola Light V.I.A.

Coca-Cola Light V.I.A. has taken a lifestyle route to highlight the modern well-being and contemporary living aspects of the brand through partnership with Union Properties (UP), one of the UAE's leading property developers. In cooperation with the ongoing Dubai Summer Surprises (DSS), the campaign makes its debut during the region's most famous, annually-awaited festival, bringing limitless opportunities with elements of fashion, glamour and style.

Antoine Tayyar, Public Affairs and Communications Director for Coca-Cola Middle East said, "Coca-Cola Light V.I.A hinges on the celebration of the inner sparkle, the true essence of the brand that incorporates a positive association with a modern-day lifestyle. Coca-Cola has always strived to engage its fans with perfect opportunities such as Coca-Cola Light V.I.A that will help them pave their own path to happiness."

"Union Properties is thrilled to be part of this unique promotion. Our partnership with Coca-Cola in the Coca-Cola Light V.I.A. promotion is based on a synergy of quality values between our brands. We believe that the apartment in UPTOWN MotorCity® reflects everything that the fortunate winner needs to experience a superior, vibrant lifestyle," Said Michael Jackson, Chief Marketing Officer, UP.

Mohammad Al Kamali, Sponsorship Manager at the Dubai Shopping Festival Office, organisers of Dubai Summer surprises said: "Coca-Cola Light V.I.A is one of the most exciting promotions that we have witnessed recently and we are very pleased to have it happening during our 12th edition of DSS. We consider Coca-Cola ME not only as one of our DSS 2009 key sponsors, but as partners in our endeavour to spread and enhance the elements of joy and happy living through our diversified fun filled calendar of events".

MBC's Style & Stars TV programme, aired every Thursday at 7pm KSA time (8pm UAE time), will take viewers through the Coca-Cola Light V.I.A. The programme will include exclusive features from each celebrity visit to the V.I.A from June 18 onwards, with the winner revealed on the final show airing August 20, 2009.

Aline Watfa, Lebanese supermodel and popular host of MBC's Style & Stars will guide fans through the Coca-Cola Light V.I.A. each week and will welcome much sought-after celebrities, designers and personalities to the V.I.A. The contemporary-chic Coca-Cola Light V.I.A, decorated by popular interior designer Bara Zaher, will also become a home to one-of-a-kind celebrity signed souvenirs and mementos.

With a home address at the luxurious UPTOWN MotorCity®, one of Dubai's most promising up-and-coming developments, the Coca-Cola Light V.I.A will be nestled amongst the thrill and excitement of this Union Properties development, featuring exceptional entertainment, dining, leisure, retail and residential options ideal for both individual and family living.

Entrants must be 21 years or above and a resident of the UAE, KSA, Syria, Jordan, Qatar, Bahrain or Kuwait. The competition will run from June 18 through August 9, 2009.

For further information please contact Mehr Amin on +971-4-3050326


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About Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

About Union Properties (UP)
Union Properties PJSC is one of the UAE's leading property investment developers which has created a portfolio of iconic landmarks in commercial, residential and leisure developments from high-rise towers to multi-use complexes, hotels and theme parks. Union Properties boasts an annual turnover of more than USD 800 million.

MotorCity®, situated in the heart of Dubailand is based on a unique automobile and motor-sport theme which is 'a city within a city' spread over a land of approximately 38 million square feet located on Emirates Road.

About Dubai Summer Surprises (DSS)
Dubai Summer Surprises, the region's biggest summer shopping and entertainment extravaganza includes a series of exciting activities for the entire family to enjoy. Featuring unbelievable shopping offers along with edutainment for all ages, Dubai Summer Surprises aims to make the Dubai experience matchless for tourists and residents alike.


For further information please contact Mehr Amin on +971-4-3050326