Samsung number one in Middle East multifunction laser printer market

Thanks to recent innovative product and solution launches, Samsung's multifunction printers have been experiencing continuous growth in the world market during the first quarter of 2009.

According to IDC, a market research organization, Samsung occupies 25.8% of the market in the Middle East and Africa, and has held the number one position for four years from 2005 to the present.

Mehdi Heidari, Business Head of Printers, Digital Printing Division at Samsung Gulf Electronics said,

"The good results we achieved in the first quarter are a result of responding to enterprise customer demands for low cost printing solutions during this recessionary period. We will continue to provide the right products and solutions for the diverse documentation needs of our enterprise customers."

Samsung's printers' ability to grow in both the global and domestic markets is a result of the company's "choose and focus" strategy. Samsung has been always a vendor with a particular focus on encouraging organizations to manage their print costs. Its "CTRL P" campaign, which is now in its second phase, is part of Samsung's ambitious plans to grow its footprint in the corporate space.

"With research showing that companies can save as much as 40% of their costs by getting their printing environment under control, organisations can now realise these savings with Samsung's wide range of print solutions - allowing them to reduce costs through efficient processes and print solutions," added Heidari.

"Ctrl P campaign addresses the key challenges today's uncertain financial climate has created for IT decision makers in businesses across the Middle East. It demonstrates how Samsung printing solutions can help companies to simplify their printing environment, enabling complete control over cost, compliance and complexity."

Samsung's printing business has seen rapid growth in recent years and posted $550m of revenue in 2008 and is growing at an annual rate of 15% year-on-year. Moreover, Samsung is banking on its recent launch of document workflow and print management solutions to move it further up the corporate value chain. The campaign supports Samsung's ambitious plans to become a top tier printing business by 2013.