• HSBC

Web channel for auto industry to launch

  • Middle East: Sunday, June 21 - 2009 at 12:12

Automotive Media Group is in final preparations to launch, Top Drive TV, the Middle East's first web television channel for the automobile industry, reported Emirates Business. Dimitrije Simonovic, Top Drive Managing Director said the new web TV's advertising rates will be cheaper and that geography will not limit the availability of TV content through the internet. 'Initially we intend to get video content from the automobile manufacturers and later we will have our own TV shows focusing on tuning, street racing and other motor sports activities, too,' he said.

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