Volvo Cars Middles East achieves strong XC60 sales results during Q1 2009

There was an increasing demand on Volvo XC60 with its exclusive appeal on the synthesis between boldly sporty design and a range of intelligent safety systems that help the driver avoid accidents.

The Volvo XC60 with its thrilling blend of muscular XC capability and the sporty charisma of a coupe constituted 38% from Volvo sales for Q1 for 2009. The new XC60 initially is available with the six-cylinder turbocharged T6 engine producing 285 horsepower. All Wheel Drive (AWD) with Instant Traction is fitted as standard on all variants.

This "Small Premium Utility" segment is growing quickly and Volvo managed to be the most popular crossover in the UAE selling 80 units and topping the list of competitors in the premium segment. On the other hand, the XC60 ranked number 2 in the GCC, selling 142 units. In Qatar, the XC60 proved to be extremely successful and counts for almost 50% of the sales in Qatar.

Roula Beiruty, Marketing Manager of Volvo Cars Middle East commented:

"We are satisfied of the XC60 sales results we achieved for 2009 Q1 and we will continue our efforts despite the global recession to increase sales figures. The sales results of the New Volvo XC60 show that consumers are in search of safe cars combining safety know who and smart design. Eventually, we need to maintain the momentum and work even harder because of the finacial crisis. We will continue supporting our dealers by providing excellent products and services."

Volvo's XC60 success in the region is explained by the fact that people in this region appreciate the safety focus and the new design language by Volvo. A lot of challenges face the car industry globally but Volvo is determined to keep its constant efforts to boosts sales.