LG's TruMotion 240Hz technology lets extreme Formula One race right into your living room

Formula One is the world's most prestigious class of motor racing, with Grand Prix races held worldwide throughout the year. Unlike the Olympics or World Cup, this dynamic, high speed event is held every year in 17 countries throughout Europe, the Americas, Asia, Australasia and the Middle East.

But even at top speeds of 360 km/h, Formula One is not just a spectacle of driving skill, but also one of technological innovation and sleek style. Millions of TV viewers around the world tune in to watch both their favorite racers and also the latest technological advances from manufacturers and teams who are revered for their innovations. Speed, technology and passion are all synonymous with the sport.

Likewise, LG Electronics is a major player in the global flat panel display market, using its state-of-the-art technology to amaze and entertain people with both innovation and style. Also, both LG's TVs and Formula One technology are focused on some similar values - speed and performance, even under the most demanding conditions being one such example.

LG sees its partnership with Formula One as an opportunity to strengthen its relationship with consumers around the world.

"Both F1 and LG have a shared passion for technology and innovation that electrifies spectators around the world," said Simon Kang, CEO and President of LG Home Entertainment Company.

"This passion generates new ideas and pushes the boundaries of what technology can do. Ultimately, Formula One and LG together will deliver the very best entertainment experience through state-of-the-art technology."

"LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1 is about too,"

said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One Group.

"Formula One is a sport watched on TV by hundreds of millions of fans worldwide. LG televisions work at the speed of the sport and together we are working to help make the broadcast better and to enhance the consumer experience in as many ways as we can."

LG's TruMotion 240Hz technology provides F1™ fans with exceptional viewing excitement

The track is full of excitement as the crowds cheer. Vibrant colored cars zoom at breakneck speeds toward the finish line. This is one of the most exciting moments of every Grand Prix event.

And because of LG's latest TruMotion 240Hz technology with scanning backlight, consumers won't miss a single detail, even at breakneck speeds. With LG TVs, watching the final minutes of the race at home means feeling the nail-biting anticipation experienced by people sitting in the stands.

LG's TruMotion 240Hz technology was made possible by the company's passion for perfection. With its 120Hz technology, LG eliminated the motion blur that had affected fast-moving images on LCD screens.

However, LG was not satisfied with simply fixing a problem - it wanted to achieve a higher level of performance. Thus TruMotion 240Hz was born, allowing consumers to clearly catch every moment in truly lifelike, vivid detail, as F1™ was meant to be seen.

LG's 43 years of craftsmanship have resulted in premium picture quality with images that move clearly and naturally by using blur-eliminating technology.

This new TruMotion 240Hz provides crystal clear, natural on-screen action by precisely controlling the scanning backlight, a new concept in LCD TVs.

With an incredibly fast response time, LG televisions with TruMotion 240Hz technology and the latest stylish designs ensure that the true Grand Prix champion is LG.

Both LG and F1 understand that innovative technology mixed with passion and enthusiasm is a guaranteed winning combination.

Thanks to its exciting partnership as Official Data Processor of Formula 1, LG will be recognized on official live broadcasts of Formula One events around world, much as it is already recognized globally for its leadership.

With a vision for cutting edge technology, speed, stylish design, sophistication and passion, LG will scale new heights during its partnership with Formula One. Together, both companies will lead the race for unique, quality, exciting home entertainment.