Panasonic sets Guinness World Record

The Panasonic EVOiA range is the first battery to be presented with the prestigious Guinness World Record certification after stringent tests against its competitors .

"The Panasonic EVOiA range of batteries provides our customers with the ultimate freedom. The new technology means the new range of Panasonic Lumix cameras will run for hours without the need to endlessly change the batteries. You will never miss the perfect shot again."

said Mr. Takagi Yogi, Product Manager, Panasonic Marketing Middle East.

To demonstrate the endurance of the new batteries, Panasonic challenged a 17cm robot to scale a 530m rope at the Grand Canyon. Powered only by a pair of the AA batteries, Panasonic's robot climbed the rope in less than seven hours. The new batteries will deliver a longer service life than other alkaline batteries, and have a 7 year shelf life.

The new EVOIA range is available in four sizes, AA, AAA, C and D. EVOIA will deliver excellent performance in a wide range of appliances from low-drain applications such as TV remote controls to high-drain applications such as digital cameras. The AA and AAA batteries, which are more commonly used in high drain appliances, will feature the new world record breaking technology.

This increased performance is the result of revolutionary new Panasonic design features, materials and production methods. The new thin sealing technology, which maximizes the battery's interior volume and allows additional space for more active materials, and the use of highly purified and densely packed manganese dioxide and finely granulated zinc, all improve the performance of the battery.

The newly designed gasket is also much stronger than its predecessors, introducing a new nylon resin material which prevents cracking during long-term storage. Though it is markedly thinner, the new gasket is highly durable, exceeding current norms both in terms of safety and capacity.

Panasonic's new battery continues to set standards for battery performance and endurance and represents the ongoing development that is at the heart of the Panasonic brand.