360 Mall unveils new brand identity and new website

These two new developments reflect the company's innovative design led approach to introducing modern shopping centre concepts in Kuwait.

Its new brand colours, black and orange, highlight and complement the uniqueness, elegance and luxury that 360 Mall will provide to its customers. The appearance of the mall reflects the creativity of the team involved and demonstrates their vision to develop state-of-the ¬art retail environments. The adherence to international standards reflects the company's goal of providing premium services to discerning Kuwaiti shoppers.

In addition to the new brand, 360 Mall's corporate website has also been launched. This has a new fresh appearance and format, and will serve as a reliable and easy gateway for visitors to explore the shopping centre's services, while at the same time show casing the latest international brands.

Mr. Marzouq Al Marzouq, Tamdeen Shopping Centres' Chairman, said:

"We are very pleased to be announcing the new brand identity which will further strengthen our market leading position. The new website also provides our customers with straightforward uncomplicated access to information about their favourite brands and how to purchase them."

Mr. Ahmed Yassin, 360 Mall Marketing Manager, added: "We have partnered with internationally recognized branding and website developers to ensure that we meet our commitment of delivering world class services and facilities to our customers. The brand identity and corporate website are part of this commitment and we recommend that all fashion aficionados go to www.360mall.com and see for themselves what is on offer."

360 Mall will include a mix of luxury, dining and entertainment brands, many of them showcasing in Kuwait for the very first time. The development will also feature a state-of-the-art family entertainment centre, designed for various age groups, which will be the largest cinema complex in Kuwait. It will include the latest Imax 3-D screen. Furthermore, the renowned Géant hypermarket will be opening at the mall, again a first for Kuwait. As would be expected of a Tamdeen development there will also be a range of customer experience enhancing benefits, such as concierge parking and designated multi-level car parking.