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Saturday, November 28 - 2009

Abu Dhabi Motors rolls out unprecedented servicing package

  • United Arab Emirates: Monday, June 22 - 2009 at 14:57
  • PRESS RELEASE

Although the effects of the financial crisis have forced consumers to think twice about vehicle purchases, Abu Dhabi Motors continues to achieve sales growth through attractive added-value packages that place customers' needs first.

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  • BSI Ultimate Package.
    BSI Ultimate Package.
The exclusive importer of BMW, MINI and Rolls-Royce in Abu Dhabi and Al Ain, has extended the service inclusive period and mileage coverage of its popular BMW Service Inclusive Ultimate package, which now offers up to 6 years or 150,000kms free servicing, repairs and maintenance for the new BMW 7 Series.

For all other new BMW vehicle purchases the improved BMW Service Inclusive Ultimate package covers all major servicing for the first six years or 110,000kms inclusive of wear and tear on parts, repairs that are beyond the standard warranty costs for labor, original BMW replacement parts and top-up oil.

"Abu Dhabi Motors has always prided itself on providing relevant added value to our customers. Whether it is engine upgrades, vehicle customization, customer relations or servicing packages, we are consistently breaking new ground to give our customers the unrivaled driving pleasure of BMW ownership."


said Arno Husselmann, General Manager, Abu Dhabi Motors.

At a time when consumers are closely monitoring their personal finances, the BMW Service Inclusive Ultimate package enables customers to budget vehicle ownership costs for the inclusive period, without the worry of unexpected servicing and repair costs. It even enhances the resale value of the car as if a customer sells the BMW before the expiry of the package, the remaining benefits are fully transferable to any subsequent owner as the package 'belongs' to the vehicle.

Husselmann continued: "Despite the prevailing economic situation, we exceeded our first quarter sales targets by almost 25%. Our added-value initiatives such as the BMW Service Inclusive Ultimate play an important role in this growth.
During such turbulent economic times, customers require clarity and transparency of their financial commitments. Enhancing our BMW Service Inclusive Ultimate package is one way we can help our customers to manage their total ownership costs and therefore inspire confidence in their purchasing decisions."
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Notes and media contacts

Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and Rolls-Royce in Abu Dhabi and Al Ain. Founded in 1990 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, Abu Dhabi Motors has achieved dramatic growth and now employs over 300 people in eleven facilities in Abu Dhabi, including four showrooms, two workshops, two bodyshops, one Pre-Delivery Inspection centre and two car storage warehouses that are capable of accommodating 600 BMW, MINI and Rolls Royce vehicles between them.

For more information please contact:

Sarah Jane Stilgoe
Abu Dhabi Motors
Tel: +971 2 558 8000

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