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Sunday, November 8 - 2009

American Visa cardholders contribute $144m to Egypt's tourism economy in 2008

Despite a challenging economic environment, international tourism remains resilient, according to the new Tourism Outlook: USA report from Visa Inc.

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The report indicated that U.S. visitors to Egypt were strong contributors to the national tourism economy, contributing $144m to tourism revenues in 2008, up 24% from 2007.

The average purchase amount for travelers from the U.S. while visiting Egypt was $209.55.

At the same time, Egyptian travelers spent $60m on their Visa-branded payment cards while visiting the United States in 2008, a 40% increase over 2007. In 2008, Visa cardholders from around the globe spent more than $53bn on their Visa payment cards while visiting the U.S. Other top contributors to the U.S. tourism economy included Canada ($15.3bn), United Kingdom ($4.7bn), Japan ($3.1m) and Mexico ($2.5bn).

Tourism Outlook: USA also analyzed traveler attitudes and intentions, based on a survey of 11 key source markets for international tourism. Key findings include that international travelers are fairly resilient. Only one in four are less willing to travel now compared to one year ago due to the socio-economic climate. And, 23% are more likely to travel internationally. However, they are not unaffected by the economic environment: 83% may adjust their international travel plans, with 52% will opt for travel during off-peak seasons and 33% choosing destinations where the cost of visiting is less.

"For businesses that rely on tourism, data such as the Tourism Outlooks is vital, particularly considering the current economic climate and external events that have had an impact on tourism," said Bill Sheedy, President, North America at Visa Inc. "This data enables businesses to improve their offerings and marketing strategies to ensure that they appeal to travelers around the globe."

The U.S. continues to be a leading destination for international travelers. Almost half of respondents have visited the U.S. at least once.

How are travelers from around the globe making payments while abroad? Tourism Outlook: USA indicated strong preference for electronic payment among international travelers. 55% of respondents reported they prefer to use credit cards while traveling, with the next most popular form of payment being cash (20%). They are opting for their preferred payment method largely based on convenience (69%), security (53%) and ease of access to funds (46%).
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Notes and media contacts

About Tourism Outlook: USA

For the Visa international tourism survey, 5,539 adult consumers aged 18+ were interviewed as part of an online panel survey hosted by GMI (Global Market Insite, Inc). Fieldwork took place between December 11, 2008 and January 8, 2009. During the research process, questions are posed to a panel of consumers and data is collected until various predefined sampling quotas are reached. The results are then analyzed and sig-tested at a 95% confidence level. For this summary, the main differences that are interesting and statistically significant have been described accordingly.

Visa cardholder spending data cited is based upon a review of tourism spending on Visa-branded payment cards by international visitors from key source countries while visiting the U.S. during the calendar years 2008 (January 1 - December 31, 2008) and 2007 (January 1 - December 31, 2007) and also based upon a review of tourism spending on Visa-branded payment cards by American travelers to key source countries. These findings are based upon VisaVue Travel data. Visa introduced the VisaVue Travel tourism reports to the U.S. tourism industry in 2009 and offers it to a broad audience of state and convention and visitors bureau destination marketing entities.

About Visa Inc.:

Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries.

Media contact:

Mona Seif
Media Analyst
Trans-Arabian Creative Communication (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
Tel: +202.3304.6860 / +202.3304.6870 / +202.3302.8867
Fax: +202.3303.1219

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