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Saturday, December 5 - 2009

LG adds new handset to popular Wael Kfoury Collection

Digital specialist LG Electronics launched a new inspirational mobile phone to add to the Wael Kfoury Collection in a massive campaign where every customer who purchases "KM335" from any Class outlet will be automatically qualified for a raffle draw to win two tickets to attend an concert by Wael Kfoury on July 04.

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The past twelve months have seen a great leap forward for LG in the global marketplace, moving from 4th to 3rd place in mobile phone sales and fast closing in on the 2nd position. Regionally, despite the current economic climate, sales have increased by an impressive 15% according to the recently announced first quarter results.

The Lebanese pop singer Wael Kfoury believes that the new mobiles will be a huge hit with his fan in Lebanon. "It gives the best audio quality yet and let his user enjoy his own music and style while he is on the go," said Kfoury. "And one of the many reasons I like to partner with LG is because they always bring out what's right for the time and the trends."

Mr Elie Chehade, Country Manager of LG Electronics Beirut office, said:
"Mobile technology and music have a lot in common. The rhythmic lighting that changes along with music on the KM335 gives it a really good look and feel. It is worth mentioning also that the audio is excellent."


The new KM335 phone comes in a special Wael Kfoury pack and has his new song "Law Hobna Ghalta" embedded in the phone which also has dual speakers with 3D surround sound, providing an excellent audio experience said Mr. Mustafa Al Shab, CEO of Class.

Mr. Shab continued that the phone is also packed with other features: it comes with a high quality 3 mega pixel camera, FM and AM Radio, Bluetooth 2 and 1GB Micro SD memory card to keep safe all those magic moments, movies and music.

Mr. Simon Kim, General Manager of MC at LG Levant noted that LG's direction and focus would increase its market share and strength even further in the future. "In Middle East and Africa, LG has decided to concentrate its efforts on two basic technology platforms. The first of these is the stylish touch phones and the other platform is music. LG mobile phones will continue to grow and gain market share throughout 2009 and I appreciate Wael's support towards LG's initiatives in the region."
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About LG Electronics, Inc.:

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7bn, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1 and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics Mobile Communications Company:

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

Media contact:

Nadeen Abou Hatab
Media Relations
Polaris PR
T: 961 5 455 454 ext:305
F: 961 5 955 409

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