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Thursday, December 3 - 2009

Research shows BlueTrack Technology is perfect companion for netbooks

  • United Arab Emirates: Tuesday, June 23 - 2009 at 12:01
  • PRESS RELEASE

The time is right for netbooks according to ABI Research, with an expected market explosion of nearly 35 million shipments in 20091, and new research shows that twice as many netbook users take their machines on the go than notebook users, requiring a new suite of increasingly mobile accessories.

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  • Wireless Mobile Mouses 4000.
    Wireless Mobile Mouses 4000.
Microsoft BlueTrack Technology was created in response to consumers' "on-the-go" lifestyles, giving them the power to track virtually anywhere3 — from the airport and the coffee shop to their seat on the bus.

The Hardware Group at Microsoft Corp. unveiled the ideal netbook companion, the Wireless Mobile Mouse 4000, a perfectly portable mouse designed to go anywhere with BlueTrack Technology.

"Between netbooks, notebooks and smartphones, consumers are more mobile than ever with their computing," said Sean Butterworth, group product marketing manager at Microsoft. "Our user research team extensively monitored the different locations and surfaces where people are using their computers, and BlueTrack Technology excels where consumers need it."

BlueTrack Technology and Netbooks Go More Places Together


Microsoft's award-winning BlueTrack Technology is the perfect netbook companion because it lets people use their mouse virtually anywhere.3 The technology works on more surfaces than current mouse technology — including laser and optical mice4 — and performs flawlessly on smooth and shiny surfaces such as granite and marble and uneven surfaces such as carpet and unfinished wood. It's also durable and resistant to dust and dirt, so people can be confident their mouse will work where they need it to — a perfect netbook companion.

The Wireless Mobile Mouse 4000 offers BlueTrack Technology at a value price so more people can experience its benefits.

For added portability, the mouse connects to the PC via a tiny nano transceiver that sticks out less than a centimeter from the USB port and can easily remain plugged into the computer when traveling, or be easily stored inside the mouse.

The sporty mouse is also available in this year's hottest colors with eye-catching hues of teal blue, berry pink and lime green as well as graphite and white; it's the perfect way to add personal style to life on the go.
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About Microsoft Hardware
For more than 25 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC.

Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. Microsoft IntelliMouse Explorer, which launched in 1999, earned a place on PCWorld.com's December 2005 list of "The 50 Greatest Gadgets of the Past 50 Years" as the first mainstream optical mouse that "brought gunk-free pointing devices" to a broad consumer base.

For more information, press only:
Tarek El-Moukachar
Account Manager
Asda'a Burson-Marsteller
Tel: +971 4 3344550
Fax: +971 4 3344556

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